--- name: aaron-he-zhu/competitor-analysis source: https://app.decimal.ai/s/aaron-he-zhu-competitor-analysis@1/SKILL.md source_sha256: d0bb3a45d4d7 --- # Competitor Analysis Analyzes competitor SEO and GEO strategies to reveal repeatable wins, weak spots, and market gaps. ## Quick Start ``` Analyze SEO strategy for [competitor URL] ``` ``` Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3] ``` ## Skill Contract **Expected output**: a prioritized competitor brief plus the standard handoff summary for `memory/research/`. - **Reads**: competitor URLs/domains, your own site metrics, business model, target audience, industry context, and any user-provided or tool data. - **Writes**: a user-facing analysis and reusable summary. - **Promotes**: durable competitor facts, keyword priorities, entity candidates, and pending strategy decisions to `memory/hot-cache.md`, `memory/open-loops.md`, and `memory/research/`. - **Done when**: 3-5 competitors are benchmarked across keywords, backlinks, and traffic share in one comparison table; each strength-to-learn and weakness-to-exploit cites evidence; and the deliverable closes with an Immediate / Short-term / Long-term plan. - **Primary next skill**: [content-gap-analysis](../content-gap-analysis/SKILL.md) when the competitive landscape is clear. ### Handoff Summary > Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../../references/skill-contract.md). ## Data Sources Optional integrations: ~~SEO tool, ~~analytics, ~~AI monitor. Without tools, ask for competitor URLs, your site metrics, and industry context. See [CONNECTORS.md](../../../CONNECTORS.md). **Zero-dependency competitor fetch (keyless)**: `python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/firecrawl.py" scrape ` returns the rendered page as LLM-ready markdown (JavaScript-heavy pages included), `firecrawl.py map --limit 500` inventories their URL surface fast, and `firecrawl.py search "" --tbs qdr:m` finds their fresh coverage — all on Firecrawl's keyless free tier (~1,000 credits/mo). The connector pre-flights the target's robots.txt locally and refuses on a Disallow per [SECURITY.md §Scraping Boundaries](../../../SECURITY.md). See [scripts/connectors/README.md](../../../scripts/connectors/README.md). ## Decision Gates **Stop and ask** — when the competitor set cannot be established: 1. No competitors named and none inferable from `CLAUDE.md`, prior research, or the user's niche → ask the user to name 2-5 competitors, OR offer to infer them from a target keyword via [serp-analysis](../serp-analysis/SKILL.md) first. **Continue silently** — do not stop for: which 3-5 of a longer list to deep-dive (pick the closest direct competitors and note the rest); missing your-own-site metrics (benchmark competitors against each other and mark your row N/A); missing optional tool data (label Estimated and proceed). ## Instructions When a user requests competitor analysis: 1. **Identify Competitors** — separate direct competitors, indirect alternatives, and content competitors if the user has not named them already. 2. **Gather Competitor Data** — capture URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings. 3. **Analyze Keyword Rankings** — document total rankings, top 10/top 3 counts, high-value keywords, intent mix, and keyword gaps. 4. **Audit Content Strategy** — review content volume, top performers, publishing patterns, themes, and success factors. 5. **Analyze Backlink Profile** — review backlink totals, quality mix, top linking domains, link acquisition patterns, and linkable assets. 6. **Technical SEO Assessment** — evaluate Core Web Vitals, mobile-friendliness, architecture, internal linking, URL structure, and standout strengths/weaknesses. 7. **GEO / AI Citation Analysis** — test which queries cite competitors, what formats get cited, and where competitors still leave openings. 8. **Synthesize Competitive Intelligence** — deliver an Executive Summary, comparison table, CITE comparison, strengths to learn from, weaknesses to exploit, keyword opportunities, content recommendations, and an Immediate / Short-term / Long-term plan. Label every metric **Measured** (tool/export), **User-provided**, or **Estimated** (model inference); never present an estimate as measured; if a required metric is unavailable, mark it N/A — do not invent it. **Quality bar**: every strength or weakness ties to a labeled metric and a named competitor — a specific ranking or backlink figure for a named domain, not "strong content presence". > **Reference**: See [Analysis Templates](references/analysis-templates.md) for the compact templates used at each step. ## Example See [references/example-report.md](references/example-report.md) for a full sample analyzing HubSpot's marketing keyword dominance. ## Advanced Analysis Types ### Content Gap Analysis For a pairwise topic-coverage gap map ("content [competitor] has that I don't, sorted by traffic potential"), hand off to [content-gap-analysis](../content-gap-analysis/SKILL.md) — that is its dedicated job. ### Video Benchmarking When a competitor invests in video, benchmark their YouTube outliers (views >=2x their channel average) and the title/thumbnail packaging that drives those wins — those patterns show what topics and framing earn reach. See [platforms/youtube.md](../../../references/platforms/youtube.md). ### Link Intersection ``` Find sites linking to [competitor 1] AND [competitor 2] but not me ``` ### SERP Feature Analysis ``` What SERP features do competitors win? (Featured snippets, PAA, etc.) ``` ### Historical Tracking ``` How has [competitor]'s SEO strategy evolved over the past year? ``` ## Save Results Write path: `memory/research/competitor-analysis/YYYY-MM-DD-.md`; promote durable competitor facts and entity candidates to `memory/hot-cache.md`. See [Skill Contract](../../../references/skill-contract.md) §Save Results Template. ## Reference Materials - [Analysis Templates](references/analysis-templates.md) — Step-by-step analysis templates - [Battlecard Template](references/battlecard-template.md) — Quick-reference battlecard format - [Positioning Frameworks](references/positioning-frameworks.md) — Positioning and differentiation frameworks - [Example Report](references/example-report.md) — Worked sample - [platforms/youtube.md](../../../references/platforms/youtube.md) — YouTube outlier and title-packaging benchmarks for video-heavy competitors ## Next Best Skill Primary: [content-gap-analysis](../content-gap-analysis/SKILL.md). Also: [serp-analysis](../serp-analysis/SKILL.md) and [offsite-signal-analyzer](../../evaluate/offsite-signal-analyzer/SKILL.md). If the goal is a head-to-head "us vs them" page, hand the vetted competitor set to [page-play-builder](../../implement/page-play-builder/SKILL.md).