---
name: bilal140202/strategy-frameworks
source: https://app.decimal.ai/s/bilal140202-strategy-frameworks@1/SKILL.md
source_sha256: 09c7bd19dbd4
---

# Product Strategy Craft

## When This Skill Activates

Claude uses this skill when:
- Creating product strategy
- Choosing target markets
- Defining competitive positioning
- Connecting tactics to strategy

## Core Frameworks

### 1. Playing to Win (Lafley/Martin)

**Five Choices:**
1. **What is our winning aspiration?**
2. **Where will we play?** (market/segment)
3. **How will we win?** (advantage)
4. **What capabilities must we have?**
5. **What management systems are required?**

### 2. Crossing the Chasm (Geoffrey Moore)

**Beachhead Strategy:**
- Choose ONE segment to dominate
- Become THE solution for that segment
- Expand from strength

---

## Action Templates

### Template: Product Strategy

```markdown
# Product Strategy: [Product]

## Winning Aspiration
[What does winning look like in 3-5 years?]

## Where to Play
**Target Market:**
- Segment: [specific]
- Size: [TAM/SAM/SOM]
- Beachhead: [first segment to dominate]

**Not Playing:**
- [Segments we're avoiding and why]

## How to Win
**Competitive Advantage:**
- [What we do better than anyone]
- [Why customers choose us]
- [Our defensible moat]

## Capabilities Required
- [Capability 1 we need]
- [Capability 2 we need]
- [Capability 3 we need]

## Strategic Roadmap
**Now (0-6 months):**
- [Initiative]

**Next (6-18 months):**
- [Initiative]

**Later (18+ months):**
- [Initiative]
```

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## Quick Reference

### 🎯 Strategy Checklist

**Define:**
- [ ] Winning aspiration (vision)
- [ ] Where to play (market)
- [ ] How to win (advantage)
- [ ] Capabilities needed

**Execute:**
- [ ] Beachhead identified
- [ ] Roadmap connects to strategy
- [ ] Every feature ladders up

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## Key Quotes

**Geoffrey Moore:**
> "The number one reason startups fail is premature scaling. Pick a beachhead and dominate it."

**Playing to Win:**
> "Strategy is about choice. What will we do and what will we NOT do?"