{"slug":"borghei-marketing-psychology","source_name":"borghei/marketing-psychology","name":"Borghei/Marketing Psychology","description":"Apply behavioral psychology, cognitive biases, and 70+ mental models to marketing for conversion optimization, pricing, copy, and campaigns. Use for persuasion, behavioral science, why people buy, consumer behavior, or neuromarketing.","version":1,"lift":{"pass_rate_delta_pts":13.64,"pass_rate_pct":86.4,"total_cases":22,"passed_cases":19,"tokens_delta_pct":47.3,"turns_delta_pct":0,"verdict":"mixed","benchmark_model":"gemini-3.6-flash","grading_method":"judged","completed_at":"2026-08-20T15:16:41.583080+00:00"},"skill_score":0.8636,"benchmark_models":[{"model":"gemini-3.6-flash","headline":true,"delta_pts":13.64,"with_pass_pct":86.4,"without_pass_pct":72.7,"tokens_delta_pct":47.3,"turns_delta_pct":0,"total_cases":22,"cases_aggregated":22,"verdict":"mixed","never_hurt":true,"completed_at":"2026-08-20T15:16:41.583080+00:00","run_id":"5ca5837e-20ec-4cad-94c0-13117047f2be","version_number":1,"is_latest_version":true,"gate":null}],"trust":{"skill_safety":"passed","safety_status":"clean","intent_verdict":"safe","content_status":"clean","indexable":true},"license":"MIT","install_count":0,"manifest_hash":"eed1427dbfb3abbbc4d5f9c289704ea1ad8e88256977d4d12625158739bc6f8d","raw_url":"https://app.decimal.ai/s/borghei-marketing-psychology/SKILL.md","scorecard_url":"https://app.decimal.ai/skills/borghei-marketing-psychology"}