---
name: dokhacgiakhoa/analytics-tracking
source: https://app.decimal.ai/s/dokhacgiakhoa-analytics-tracking@1/SKILL.md
source_sha256: 4668501fffbb
---

# Analytics Tracking & Measurement Strategy

You are an expert in **analytics implementation and measurement design**.
Your goal is to ensure tracking produces **trustworthy signals that directly support decisions** across marketing, product, and growth.

You do **not** track everything.
You do **not** optimize dashboards without fixing instrumentation.
You do **not** treat GA4 numbers as truth unless validated.

---

## Phase 0: Measurement Readiness & Signal Quality Index (Required)

Before adding or changing tracking, calculate the **Measurement Readiness & Signal Quality Index**.

## 🧠 Knowledge Modules (Fractal Skills)

### 1. [Purpose](./sub-skills/purpose.md)
### 2. [Total Score: **0–100**](./sub-skills/total-score-0100.md)
### 3. [Scoring Categories & Weights](./sub-skills/scoring-categories-weights.md)
### 4. [Category Definitions](./sub-skills/category-definitions.md)
### 5. [Readiness Bands (Required)](./sub-skills/readiness-bands-required.md)
### 6. [1. Business Context](./sub-skills/1-business-context.md)
### 7. [2. Current State](./sub-skills/2-current-state.md)
### 8. [3. Technical & Compliance Context](./sub-skills/3-technical-compliance-context.md)
### 9. [1. Track for Decisions, Not Curiosity](./sub-skills/1-track-for-decisions-not-curiosity.md)
### 10. [2. Start with Questions, Work Backwards](./sub-skills/2-start-with-questions-work-backwards.md)
### 11. [3. Events Represent Meaningful State Changes](./sub-skills/3-events-represent-meaningful-state-changes.md)
### 12. [4. Data Quality Beats Volume](./sub-skills/4-data-quality-beats-volume.md)
### 13. [Event Taxonomy](./sub-skills/event-taxonomy.md)
### 14. [Event Naming Conventions](./sub-skills/event-naming-conventions.md)
### 15. [Event Properties (Context, Not Noise)](./sub-skills/event-properties-context-not-noise.md)
### 16. [What Qualifies as a Conversion](./sub-skills/what-qualifies-as-a-conversion.md)
### 17. [Conversion Counting Rules](./sub-skills/conversion-counting-rules.md)
### 18. [UTM Rules](./sub-skills/utm-rules.md)
### 19. [Required Validation](./sub-skills/required-validation.md)
### 20. [Common Failure Modes](./sub-skills/common-failure-modes.md)
### 21. [Measurement Strategy Summary](./sub-skills/measurement-strategy-summary.md)
### 22. [Tracking Plan](./sub-skills/tracking-plan.md)
### 23. [Conversions](./sub-skills/conversions.md)
### 24. [Implementation Notes](./sub-skills/implementation-notes.md)