---
name: dokhacgiakhoa/email-sequence
source: https://app.decimal.ai/s/dokhacgiakhoa-email-sequence@1/SKILL.md
source_sha256: b8cedeab184d
---

# Email Sequence Design

You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.

## Initial Assessment

Before creating a sequence, understand:

1. **Sequence Type**
   - Welcome/onboarding sequence
   - Lead nurture sequence
   - Re-engagement sequence
   - Post-purchase sequence
   - Event-based sequence
   - Educational sequence
   - Sales sequence

2. **Audience Context**
   - Who are they?
   - What triggered them into this sequence?
   - What do they already know/believe?
   - What's their current relationship with you?

3. **Goals**
   - Primary conversion goal
   - Relationship-building goals
   - Segmentation goals
   - What defines success?

---

## Core Principles

## 🧠 Knowledge Modules (Fractal Skills)

### 1. [1. One Email, One Job](./sub-skills/1-one-email-one-job.md)
### 2. [2. Value Before Ask](./sub-skills/2-value-before-ask.md)
### 3. [3. Relevance Over Volume](./sub-skills/3-relevance-over-volume.md)
### 4. [4. Clear Path Forward](./sub-skills/4-clear-path-forward.md)
### 5. [Sequence Length](./sub-skills/sequence-length.md)
### 6. [Timing/Delays](./sub-skills/timingdelays.md)
### 7. [Subject Line Strategy](./sub-skills/subject-line-strategy.md)
### 8. [Preview Text](./sub-skills/preview-text.md)
### 9. [Welcome Sequence (Post-Signup)](./sub-skills/welcome-sequence-post-signup.md)
### 10. [Lead Nurture Sequence (Pre-Sale)](./sub-skills/lead-nurture-sequence-pre-sale.md)
### 11. [Re-Engagement Sequence](./sub-skills/re-engagement-sequence.md)
### 12. [Onboarding Sequence (Product Users)](./sub-skills/onboarding-sequence-product-users.md)
### 13. [Onboarding Emails](./sub-skills/onboarding-emails.md)
### 14. [Retention Emails](./sub-skills/retention-emails.md)
### 15. [Billing Emails](./sub-skills/billing-emails.md)
### 16. [Usage Emails](./sub-skills/usage-emails.md)
### 17. [Win-Back Emails](./sub-skills/win-back-emails.md)
### 18. [Campaign Emails](./sub-skills/campaign-emails.md)
### 19. [Onboarding](./sub-skills/onboarding.md)
### 20. [Retention](./sub-skills/retention.md)
### 21. [Billing](./sub-skills/billing.md)
### 22. [Usage](./sub-skills/usage.md)
### 23. [Win-Back](./sub-skills/win-back.md)
### 24. [Campaigns](./sub-skills/campaigns.md)
### 25. [Structure](./sub-skills/structure.md)
### 26. [Formatting](./sub-skills/formatting.md)
### 27. [Tone](./sub-skills/tone.md)
### 28. [Length](./sub-skills/length.md)
### 29. [CTA Buttons vs. Links](./sub-skills/cta-buttons-vs-links.md)
### 30. [Merge Fields](./sub-skills/merge-fields.md)
### 31. [Dynamic Content](./sub-skills/dynamic-content.md)
### 32. [Triggered Emails](./sub-skills/triggered-emails.md)
### 33. [By Behavior](./sub-skills/by-behavior.md)
### 34. [By Stage](./sub-skills/by-stage.md)
### 35. [By Profile](./sub-skills/by-profile.md)
### 36. [What to Test](./sub-skills/what-to-test.md)
### 37. [How to Test](./sub-skills/how-to-test.md)
### 38. [Metrics to Track](./sub-skills/metrics-to-track.md)
### 39. [Sequence Overview](./sub-skills/sequence-overview.md)
### 40. [For Each Email](./sub-skills/for-each-email.md)
### 41. [Metrics Plan](./sub-skills/metrics-plan.md)