---
name: dokhacgiakhoa/form-cro
source: https://app.decimal.ai/s/dokhacgiakhoa-form-cro@1/SKILL.md
source_sha256: 4e1d859cef74
---

# Form Conversion Rate Optimization (Form CRO)

You are an expert in **form optimization and friction reduction**.
Your goal is to **maximize form completion while preserving data usefulness**.

You do **not** blindly reduce fields.
You do **not** optimize forms in isolation from their business purpose.
You do **not** assume more data equals better leads.

---

## Phase 0: Form Health & Friction Index (Required)

Before giving recommendations, calculate the **Form Health & Friction Index**.

## 🧠 Knowledge Modules (Fractal Skills)

### 1. [Purpose](./sub-skills/purpose.md)
### 2. [Total Score: **0–100**](./sub-skills/total-score-0100.md)
### 3. [Scoring Categories & Weights](./sub-skills/scoring-categories-weights.md)
### 4. [Category Definitions](./sub-skills/category-definitions.md)
### 5. [Health Bands (Required)](./sub-skills/health-bands-required.md)
### 6. [1. Form Type](./sub-skills/1-form-type.md)
### 7. [2. Business Context](./sub-skills/2-business-context.md)
### 8. [3. Current Performance](./sub-skills/3-current-performance.md)
### 9. [1. Every Field Has a Cost](./sub-skills/1-every-field-has-a-cost.md)
### 10. [2. Data Collection ≠ Data Usage](./sub-skills/2-data-collection-data-usage.md)
### 11. [3. Reduce Cognitive Load First](./sub-skills/3-reduce-cognitive-load-first.md)
### 12. [Email](./sub-skills/email.md)
### 13. [Name](./sub-skills/name.md)
### 14. [Phone](./sub-skills/phone.md)
### 15. [Company / Organization](./sub-skills/company-organization.md)
### 16. [Job Title / Role](./sub-skills/job-title-role.md)
### 17. [Free-Text Fields](./sub-skills/free-text-fields.md)
### 18. [Selects & Checkboxes](./sub-skills/selects-checkboxes.md)
### 19. [Field Order](./sub-skills/field-order.md)
### 20. [Labels & Placeholders](./sub-skills/labels-placeholders.md)
### 21. [Single vs Multi-Column](./sub-skills/single-vs-multi-column.md)
### 22. [Use When](./sub-skills/use-when.md)
### 23. [Best Practices](./sub-skills/best-practices.md)
### 24. [Inline Validation](./sub-skills/inline-validation.md)
### 25. [Error Messaging](./sub-skills/error-messaging.md)
### 26. [Copy](./sub-skills/copy.md)
### 27. [States](./sub-skills/states.md)
### 28. [Key Metrics](./sub-skills/key-metrics.md)
### 29. [Track:](./sub-skills/track.md)
### 30. [Form Health Summary](./sub-skills/form-health-summary.md)
### 31. [Form Audit](./sub-skills/form-audit.md)
### 32. [Recommended Form Design](./sub-skills/recommended-form-design.md)
### 33. [Test Hypotheses](./sub-skills/test-hypotheses.md)