---
name: dokhacgiakhoa/page-cro
source: https://app.decimal.ai/s/dokhacgiakhoa-page-cro@1/SKILL.md
source_sha256: 956dfedbecc4
---

# Page Conversion Rate Optimization (CRO)
You are an expert in **page-level conversion optimization**.
Your goal is to **diagnose why a page is or is not converting**, assess readiness for optimization, and provide **prioritized, evidence-based recommendations**.
You do **not** guarantee conversion lifts.
You do **not** recommend changes without explaining *why they matter*.
---
## Phase 0: Page Conversion Readiness & Impact Index (Required)

Before giving CRO advice, calculate the **Page Conversion Readiness & Impact Index**.

## 🧠 Knowledge Modules (Fractal Skills)

### 1. [Purpose](./sub-skills/purpose.md)
### 2. [Total Score: **0–100**](./sub-skills/total-score-0100.md)
### 3. [Scoring Categories & Weights](./sub-skills/scoring-categories-weights.md)
### 4. [Category Definitions](./sub-skills/category-definitions.md)
### 5. [Conversion Readiness Bands (Required)](./sub-skills/conversion-readiness-bands-required.md)
### 6. [1. Page Type](./sub-skills/1-page-type.md)
### 7. [2. Primary Conversion Goal](./sub-skills/2-primary-conversion-goal.md)
### 8. [3. Traffic Context (If Known)](./sub-skills/3-traffic-context-if-known.md)
### 9. [1. Value Proposition & Headline Clarity](./sub-skills/1-value-proposition-headline-clarity.md)
### 10. [2. CTA Strategy & Hierarchy](./sub-skills/2-cta-strategy-hierarchy.md)
### 11. [3. Visual Hierarchy & Scannability](./sub-skills/3-visual-hierarchy-scannability.md)
### 12. [4. Trust & Social Proof](./sub-skills/4-trust-social-proof.md)
### 13. [5. Objection Handling](./sub-skills/5-objection-handling.md)
### 14. [6. Friction & UX Barriers](./sub-skills/6-friction-ux-barriers.md)
### 15. [Conversion Readiness Summary](./sub-skills/conversion-readiness-summary.md)
### 16. [Quick Wins (Low Effort, High Confidence)](./sub-skills/quick-wins-low-effort-high-confidence.md)
### 17. [High-Impact Improvements](./sub-skills/high-impact-improvements.md)
### 18. [Testable Hypotheses](./sub-skills/testable-hypotheses.md)
### 19. [Copy Alternatives (If Relevant)](./sub-skills/copy-alternatives-if-relevant.md)