---
name: fcakyon/ultralytics-branding
source: https://app.decimal.ai/s/fcakyon-ultralytics-branding@1/SKILL.md
source_sha256: a67ef092667e
---

# Ultralytics Branding

Apply these rules to every Ultralytics-branded deliverable. Source of truth: https://www.ultralytics.com/brand

## Colors

Primary palette:

| Name        | Hex       | Use                                                        |
| ----------- | --------- | ---------------------------------------------------------- |
| Dark Blue   | `#111F68` | Primary brand color, headings, dark logo, dark backgrounds |
| Bright Blue | `#042AFF` | Accents, links, CTAs, highlights                           |
| Neon Yellow | `#E1FF25` | High-energy accent, callouts on dark                       |
| Neon Pink   | `#FF64DA` | Secondary accent, sparingly                                |
| Light Grey  | `#F3F3F3` | Light backgrounds, cards                                   |
| White       | `#FFFFFF` | Backgrounds, text on dark                                  |

Secondary palette (supporting accents only, never dominant): Aqua Blue `#00FFFF`, Light Blue `#ACF9FF`, Neon Green `#76FFD6`, Grey `#CCCCCC`, Dark Grey `#9E9E9E`.

Rules:

- Default scheme: white or Light Grey background, Dark Blue text, Bright Blue accents. Dark scheme: Dark Blue background, white text, Neon Yellow or Aqua accents.
- Neon colors are accents, not fills for large areas or body text.
- Keep text and logos at a 3.5:1 contrast ratio minimum against their background.

Bounding box palette (detection or annotation visuals, one color per class, labels in Arial): Bright Blue `#042AFF`, Vivid Sky Blue `#0BDBEB`, Bleached Silk `#F3F3F3`, Robin Egg Blue `#00DFB7`, Pure Midnight `#111F68`, Candy Pink `#FF6FDD`, Sunburnt Cyclops `#FF444F`, Electric Lime `#CCED00`, Malachite `#00F344`, Electric Purple `#BD00FF`, Blue Bolt `#00B4FF`, Deep Magenta `#DD00BA`, Aqua `#00FFFF`, Yellow-Green `#26C000`, Medium Spring Green `#01FFB3`, Blue-Violet `#7D24FF`, Philippine Violet `#7B0068`, Electric Pink `#FF1B6C`, Smashed Pumpkin `#FC6D2F`, Spring Bud `#A2FF0B`.

## Typography

- Official typeface: **Archivo** (Google Fonts, free). Fallback stack: `Archivo, Helvetica, Arial, sans-serif`. In PPTX/DOCX where Archivo is unavailable, use Arial.
- Headings: Archivo Bold, tight scale from 72px hero down, 116% line-height.
- Body: Archivo Regular at 24px (large), 18px (medium), 16px (regular), 14px (small).
- Never use serif or decorative fonts. Bounding box labels use Arial.

## Logo

- Assets: logo pack at https://cdn.ul.run/f/4bf3c9729ff9eb1affc29e2dcab72bfc.zip, more on the brand page (Ultralytics, YOLO, YOLOv5, YOLOv8, YOLO11, YOLO26, YOLO Vision, Platform logotypes and logomarks).
- Dark Blue logo on light backgrounds, white logo on dark backgrounds.
- Keep clear space around the logo, never stretch, recolor, rotate, add effects, or redraw it.
- Co-branding: Ultralytics logo first and largest, separate partner logos with a simple dividing line, official assets only.

## Naming

- First mention: "Ultralytics YOLO26", after that "YOLO26".
- YOLO is always all caps, no space before the version: YOLO26, never YOLO 26 or Yolo26.
- Lowercase "v" only in YOLOv5 and YOLOv8. Newer models drop the "v": YOLO11, YOLO26, never YOLOv26.
- Never shorten, restyle, or alter product names.
- Non-partners describe usage as "leveraged Ultralytics solutions", never "partnered with" or "collaborated with" without an actual agreement.

## Tone of Voice

Knowledgeable, approachable, confident, energetic. Brand claim: "Simpler. Smarter. Further."

- Positive and straightforward, conversational except in technical content.
- Lighthearted with personality, grounded, never boastful.
- American English, inclusive language, no all caps, no excessive punctuation.

## Social Media

Post structure: intro sentence ending with one emoji, then body details, then CTA with a ➡️ arrow and shortened link.

- One emoji after the intro sentence only, never mid-sentence or replacing words.
- Concise copy, clear CTA, branded hashtags: #Ultralytics, #YOLO11, #YOLO26, #VisionAI.
- No off-topic memes, no posting during breaking news.

## Per-Format Defaults

- **Slides (PPTX, Canva, PDF)**: title slides Dark Blue background with white Archivo Bold and a neon accent, content slides white with Dark Blue headings, Bright Blue for links and highlights, generous whitespace, logo small in a corner.
- **Documents (DOCX, PDF)**: white background, Dark Blue headings, black or Dark Blue body, Bright Blue links, Archivo or Arial.
- **Marketing email HTML**: table-based layout, web-safe fallback stack, Dark Blue header band with white logo, Bright Blue CTA button with white text, Light Grey section dividers, 600px max width.
- **Web and social visuals**: pick one scheme (light or dark) per asset, one neon accent max, banner sizes 1920x960 for platform headers.