---
name: gtmagents-voice-guidelines
description: "Use when enforcing brand tone, style, and localization rules across copy."
license: "Apache-2.0"
metadata:
  decimalai-skill-id: "6d9ec5c5-7d6b-4747-b8b5-8e832a2fef58"
  decimalai-version-id: "57529c49-7b39-4639-80d9-4c9675572c64"
  decimalai-version: "1"
  decimalai-body-sha256: "ad125eed810e5ac07dda7f19edbe9ce2dc70ae353d78a35d81433fa1c4b1dcd6"
  decimalai-name: "gtmagents/voice-guidelines"
  decimalai-format: "1"
  decimalai-invocation: "model"
  decimalai-category: "marketing"
  decimalai-source: "https://app.decimal.ai/s/gtmagents-voice-guidelines@1/SKILL.md"
---
# Voice & Style Guidelines Skill

## When to Use
- Reviewing copy for tone consistency.
- Localizing copy for new regions or verticals.
- Training new writers or agencies on brand standards.

## Framework
1. **Voice Pillars** – e.g., confident, empathetic, pragmatic (with examples).
2. **Tone Ladder** – how tone shifts by channel, funnel stage, or audience.
3. **Style Rules** – grammar, punctuation, casing, formatting, banned phrases.
4. **Accessibility** – reading level, inclusive language, jargon policy.
5. **Localization Notes** – regional terminology, regulatory statements, measurement units.

## Templates
- Do/Don’t example library.
- Localization matrix (region, language, required changes).
- Voice feedback form (issue, recommendation, owner).

## Tips
- Revisit guidelines quarterly; align with positioning updates.
- Pair with `message-architecture` for consistent structure.
- Track exceptions (e.g., partner co-branding) to avoid conflicting signals.

---