---
name: hashgraph-online/traction-pr-playbook
source: https://app.decimal.ai/s/hashgraph-online-traction-pr-playbook@1/SKILL.md
source_sha256: b37827a5800b
---

# Traction PR Playbook

Use this skill for the PR-side traction channels: targeting blogs, publicity,
and unconventional PR. The output should be a concrete pitch/test plan, not a
generic awareness strategy.

## Source Traceability

Primary source: Traction, chapters 6-8 and the appendix. Authoring notes:
converted lines 903-1232 and 3323-3334.

## Channel Selection

- **Targeting blogs**: use when niche audiences trust independent writers,
  newsletters, or community blogs.
- **Publicity**: use when the company has a local, industry, timely, data, or
  human-interest angle.
- **Unconventional PR**: use when a remarkable stunt, contest, comparison,
  customer delight move, or creative asset can carry the story.

## Workflow

1. Define the traction goal and target customer.
2. Choose the PR channel most likely to reach that customer.
3. Build a media or creator list with relevance notes.
4. Write the hook in one sentence.
5. Create the asset: demo, data point, customer story, contest, giveaway,
   founder narrative, or visual.
6. Draft outreach that makes the recipient's job easier.
7. Define conversion tracking before outreach starts.
8. Run a small test, then decide whether to expand or stop.

## Output Format

```markdown
# PR Traction Plan

## Goal And Audience
- Traction goal:
- Customer:
- PR channel:

## Story Hook
[One sentence.]

## Target List
| Target | Why Relevant | Angle | Outreach Path |
|--------|--------------|-------|---------------|

## Outreach Draft
[Short pitch customized to the target type.]

## Test Design
- Sample size:
- Asset:
- Tracking:
- Success threshold:
- Kill threshold:

## Decision Rules
- Double down if:
- Iterate if:
- Kill if:
```

## Quality Bar

- Do not pitch generic product announcements.
- Make the recipient's audience fit explicit.
- Tie coverage to a measurable conversion path.
- Keep early tests small before scaling outreach.