---
name: illyism-understand-customers
description: "When the user wants to deeply understand their ideal customer before writing copy — pains, desires, inner monologue, and language. Also use when the user mentions \"empathy engine\", \"know your target\", \"customer pain points\", or asks to research their audience before writing Blitz Copy."
metadata:
  decimalai-skill-id: "b2e7ed95-2a33-42e9-98f8-d52bba86fb48"
  decimalai-version-id: "57118bb1-e600-42f2-bf1d-abdf19b7a48a"
  decimalai-version: "1"
  decimalai-body-sha256: "f9ce30d72666170652db90c41ee2a26e8ce46e74e3a8f201154be4eacdada7d1"
  decimalai-name: "illyism/understand-customers"
  decimalai-format: "1"
  decimalai-invocation: "model"
  decimalai-category: "marketing"
  decimalai-source: "https://app.decimal.ai/s/illyism-understand-customers@1/SKILL.md"
---
For my product/service, [Briefly describe your product/service, e.g., "an AI-powered link building tool"], help me create Blitz Copy by first deeply understanding my ideal user. Answer these questions:

1.  **Core Identity & Role:**
    *   Who are they *really* (e.g., "ambitious SaaS founder," "overwhelmed marketing manager," "freelancer struggling to scale")?
    *   What's their primary goal related to the problem my product solves?

2.  **Deepest Pains & Frustrations (The "Nightmare Scenario"):**
    *   What is their current biggest, most visceral nightmare related to [the problem your product solves, e.g., "link building," "content creation," "sales outreach"]?
    *   What specific words or phrases do *they* use to describe this pain?
    *   What deep inner thoughts or inner monologue is driving them?
    *   What have they tried before that failed or disappointed them? Why?
    *   What are the emotional consequences of this pain (e.g., "feeling stuck," "wasting money," "falling behind competitors," "imposter syndrome")?

3.  **Unspoken Desires & Aspirations (The "Magic Wand" Outcome):**
    *   If they could wave a magic wand, what's the ultimate, almost "too good to be true" outcome they dream of regarding [the problem area]?
    *   Beyond the functional benefit (e.g., "more backlinks"), what does this outcome *mean* for them emotionally or in terms of status (e.g., "market leader," "peace of mind," "industry recognition," "freedom")?
    *   What would make them feel like they've found a "cheat code" or an "unfair advantage"?

4.  **Language & Worldview:**
    *   What specific jargon, tools, or influencers are part of their world?
    *   What's a core belief they hold about [the problem area] that my product can affirm or satisfyingly challenge?

Based on these insights, let's brainstorm initial Blitz Copy angles (Identity Triggers, Emotional Hooks, Pattern Interrupts, Dopamine-Driven Payoffs).