--- name: itamarzand88/keyword-research source: https://app.decimal.ai/s/itamarzand88-keyword-research@1/SKILL.md source_sha256: 6267e4bb46c7 --- # Keyword Research Discovers, scores, and clusters keywords for SEO and GEO planning. ## Quick Start ``` Research keywords for [topic/product/service] ``` ``` What keywords is [competitor URL] ranking for that I should target? ``` ## Skill Contract **Expected output**: a prioritized keyword brief plus the standard handoff summary for `memory/research/`. - **Reads**: topic or seed keyword, target market/language, business goal, site DR, and any user-provided or tool metrics. - **Writes**: a user-facing research deliverable and reusable summary. - **Promotes**: durable keyword priorities, competitor facts, and pending strategy decisions to `memory/hot-cache.md`, `memory/open-loops.md`, and `memory/research/`. - **Done when**: every shortlisted keyword carries volume + difficulty + intent (or a labeled N/A); keywords are grouped into pillar + cluster hubs; and the deliverable names at least 3 prioritized Quick Win / Growth / GEO opportunities. - **Primary next skill**: [competitor-analysis](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/SKILL.md) when the keyword set is ready for market comparison. ### Handoff Summary > Emit the standard shape from [skill-contract.md §Handoff Summary Format](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/skill-contract.md). ## Data Sources Optional integrations: ~~SEO tool, ~~search console. Without tools, ask for seed keywords, audience, goals, and any known metrics. See [CONNECTORS.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/CONNECTORS.md). **Zero-dependency local helper** (no tool needed): `python3 scripts/connectors/suggest.py "" --expand` harvests free keyword ideas from Google Autocomplete (⚠️ unofficial endpoint). Search *volume / difficulty* still needs `~~SEO tool` or own Search Console data. See [scripts/connectors/README.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/scripts/connectors/README.md). ## Instructions When a user requests keyword research, run eight phases and announce each as `[Phase X/8: Name]`: 1. **Scope** — clarify product, audience, business goal, DR, geography, and language. 2. **Discover** — seed from core, problem, solution, audience, and industry terms. 3. **Variations** — expand with modifiers and long-tail patterns. 4. **Classify** — tag by intent (informational, navigational, commercial, transactional). 5. **Score** — assign difficulty (1-100) and compute `Opportunity = (Volume × Intent Value) / Difficulty`, with Intent Value `1 / 1 / 2 / 3`. 6. **GEO-Check** — flag AI-answer-friendly queries such as questions, definitions, comparisons, lists, and how-tos. 7. **Cluster** — group keywords into pillar + cluster topic hubs. 8. **Deliver** — output an Executive Summary, Quick Wins / Growth / GEO opportunities, Topic Clusters, Content Calendar, and Next Steps. Label every metric **Measured** (tool/export), **User-provided**, or **Estimated** (model inference); never present an estimate as measured; if a required metric is unavailable, mark it N/A — do not invent it. **Quality bar**: every recommendation includes at least one specific number. Rewrite generic advice into a concrete keyword + volume + difficulty + reason. > **Reference**: See [references/instructions-detail.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/instructions-detail.md) for the full 8-phase templates, expansion patterns, intent table, difficulty tiers, opportunity matrix, GEO indicators, cluster template, actionable-vs-generic examples, and advanced usage. ## Example Example outcome: 150+ keywords analyzed, 23 high-priority opportunities, ~45K/month traffic potential across 3 focus areas. See the full sample in [references/example-report.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/example-report.md). ### Advanced Usage Intent mapping, seasonal analysis, competitor gaps, and local keyword workflows live in [references/instructions-detail.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/instructions-detail.md#advanced-usage). ## Tips for Success Start with seeds, respect intent, cluster tightly, prioritize quick wins, and review quarterly. Full notes live in [references/instructions-detail.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/instructions-detail.md#tips-for-success). ### Save Results Write path: `memory/research/keyword-research/YYYY-MM-DD-.md`; promote durable keyword priorities to `memory/hot-cache.md`. See [Skill Contract](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/skill-contract.md) §Save Results Template. ## Reference Materials - [Instructions Detail](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/instructions-detail.md) — Workflow, scoring, cluster template, advanced usage - [Keyword Intent Taxonomy](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/keyword-intent-taxonomy.md) — Intent signals and content mapping - [Topic Cluster Templates](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/topic-cluster-templates.md) — Pillar and cluster patterns - [Keyword Prioritization Framework](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/keyword-prioritization-framework.md) — Scoring and prioritization rules - [Example Report](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/example-report.md) — Worked sample ## Next Best Skill Primary: [competitor-analysis](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/SKILL.md). Also: [content-gap-analysis](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/content-gap-analysis/SKILL.md) and [serp-analysis](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/serp-analysis/SKILL.md).