---
name: kostja94/testimonials-generator
source: https://app.decimal.ai/s/kostja94-testimonials-generator@1/SKILL.md
source_sha256: 2da1d719d04c
---

# Components: Testimonials

Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for customer personas and industries.

Identify:
1. **Content type**: Text quotes, video, case studies
2. **Placement**: Product pages, pricing, hero, dedicated page
3. **Audience**: B2B vs B2C; industry/role relevance

## Content Formats

| Format | Effectiveness | Best For |
|--------|---------------|----------|
| **Video** | Highest; 77% say it influences buying | Key landing pages |
| **Text + photo** | Versatile; easy to implement | Product, pricing |
| **Case study** | Deep credibility; specific outcomes | B2B, high-value |
| **Star ratings** | Quick trust signal | E-commerce |

Video: 95% message retention vs 10% for text.

## Best Practices

### Content

- **Specific results**: "Increased revenue by 40%" over generic praise
- **Real photos and names**; avoid stock images
- **Variety**: Different customer types, industries, use cases
- **Current**: Update regularly; remove outdated testimonials

### Placement

- Product pages, pricing sections, near CTAs
- Filter by industry/role so prospects see relevant stories
- Organize by integration or outcome for specificity

### Credibility Signals

- Company logos, job titles
- Verified reviews (badges, links)
- Links to customer profiles or live stores when possible
- Before/after narratives for emotional connection

## Design Guidelines

- Clean layouts; readable typography
- Engaging visuals; avoid clutter
- Mobile-optimized; fast loading
- Carousel for multiple testimonials; see **carousel** for design and accessibility

## SEO

- Testimonial content can include keywords naturally
- Structured data (Review, AggregateRating) for rich snippets

## Accessibility

- Provide alt text for photos
- For carousel design and accessibility (keyboard nav, user control), see **carousel**

## Output Format

- **Format recommendations** (text, video, case study)
- **Placement** suggestions
- **Content** guidelines (specificity, credibility)
- **Design** checklist

## Related Skills

- **carousel**: Carousel layout for multiple testimonials; design and accessibility
- **landing-page-generator**: Testimonials as step 2 (earn trust) in landing page flow
- **trust-badges-generator**: Complementary trust signals; logos and badges
- **hero-generator**: Testimonials in hero for social proof
- **cta-generator**: Place testimonials near CTAs; boost conversion
- **pricing-page-generator**: Testimonials on pricing pages