---
name: kostja94/title-tag
source: https://app.decimal.ai/s/kostja94-title-tag@1/SKILL.md
source_sha256: 8ddac535d6fe
---

# SEO On-Page: Title Tag

Guides optimization of the HTML title tag for search engines and SERP display.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Scope (On-Page SEO)

- **Title tag**: Primary search snippet; primary keyword near start; unique per page

## Length by Language

Google truncates by **pixel width** (~580–600px desktop), not character count. Character limits are approximate—CJK chars are wider (~2× Latin), so fewer fit in the same pixels.

| Script / Language | Title (chars) | Notes |
|-------------------|---------------|-------|
| **Latin** (English, Spanish, French, etc.) | 50–60 | ~55 recommended |
| **CJK** (Chinese, Japanese, Korean) | 25–35 | Full-width chars; 25–30 desktop; 20–28 mobile; use pixel checker when available |
| **Cyrillic** (Russian, etc.) | 50–55 | Slightly wider than Latin |
| **Arabic, Hebrew** | 30–40 | RTL; variable width |

**Pixel tools**: Use a pixel-accurate checker for CJK—font and locale affect display.

**Multilingual**: Use locale-specific limits; don't translate then truncate. See **localization-strategy**, **translation**.

## Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for brand voice and target keywords.

Identify:
1. **Page type**: Homepage, landing, blog, product, etc.
2. **Primary keyword**: Target search query
3. **Language / script**: Apply length rule above
4. **Brand**: Optional brand append at end

## Best Practices

| Item | Guideline |
|------|-----------|
| **Length** | Per language (see table above); Google truncates beyond ~600px |
| **Front-load** | Main phrase first; branding at end |
| **Keyword** | Include primary keyword near the start |
| **Unique** | One unique title per page |
| **Clarity** | Match search intent; avoid keyword stuffing |
| **Engagement** | Numbers, power words, questions can boost CTR ~36% |
| **H1 alignment** | H1 should align with title; Google may rewrite titles if they mismatch content or intent |

**Example**: Bad: "SEO Tips for Small Business" → Better: "11 SEO Tips That Actually Work (2026)"

## Output Format

- **Recommended title** (with character count for target language)
- **Alternatives** (if A/B testing)

## GSC-Driven Optimization

For pages with low CTR despite good position, use google-search-console to identify opportunities. Compare actual CTR vs expected by position; optimize title for pages with CTR gap.

## Related Skills

- **google-search-console**: CTR analysis, identify low-CTR pages for title optimization
- **meta-description**: Meta description pairs with title in SERP
- **localization-strategy, translation**: Multilingual metadata; locale-specific length
- **serp-features**: SERP features; standard result appearance in context
- **heading-structure**: H1 should align with title tag
- **open-graph**: og:title for social sharing (often mirrors title)
- **schema-markup**: Structured data complements metadata