{"slug":"marketing-alt-text","source_name":"marketing-alt-text","name":"Marketing Alt Text","description":"Use when writing the alt attribute for images in marketing pages, blog posts, emails, or social — hero shots, product photos, infographics, icons, decorative flourishes. Writes a short text alternative that names what the image shows or does under 125 characters, drops the \"image of\" / \"photo of\" lead-in, and uses an empty alt for purely decorative graphics instead of keyword-stuffing or leaving it blank. Do NOT use for on-page body copy, headlines, or figure captions the reader can see.","version":1,"lift":{"pass_rate_delta_pts":null,"pass_rate_pct":69.2,"total_cases":13,"passed_cases":9,"tokens_delta_pct":167.5,"turns_delta_pct":0,"verdict":"mixed","benchmark_model":"gemini-3.5-flash","grading_method":"judged","completed_at":"2026-07-10T13:00:37.272565+00:00"},"skill_score":null,"benchmark_models":[{"model":"gemini-3.5-flash","headline":false,"delta_pts":null,"with_pass_pct":null,"without_pass_pct":null,"tokens_delta_pct":167.5,"turns_delta_pct":0,"total_cases":13,"cases_aggregated":13,"verdict":"mixed","never_hurt":true,"completed_at":"2026-07-10T13:00:37.272565+00:00","run_id":"d9d43bcb-82fe-4bff-a343-884687934133","version_number":1,"is_latest_version":true,"gate":"not_comparable"}],"trust":{"skill_safety":"passed","safety_status":"clean","intent_verdict":"safe","content_status":"clean","indexable":false},"license":null,"install_count":0,"manifest_hash":"b6c5c0104411b720bc5cffbc1a9dbb8cd3772de98be639ae254dc16b50251823","raw_url":"https://app.decimal.ai/s/marketing-alt-text/SKILL.md","scorecard_url":"https://app.decimal.ai/skills/marketing-alt-text"}