{"slug":"marketing-plan","source_name":"marketing-plan","name":"Marketing Plan","description":"When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions \"marketing plan,\" \"growth plan,\" \"GTM plan,\" \"go-to-market plan,\" \"AARRR plan,\" \"90-day marketing plan,\" \"12-month marketing roadmap,\" \"fractional CMO plan,\" or \"fCMO plan.\" Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped ","version":2,"lift":{"pass_rate_delta_pts":26.09,"pass_rate_pct":78.3,"total_cases":23,"passed_cases":18,"tokens_delta_pct":161.5,"turns_delta_pct":0,"verdict":"mixed","benchmark_model":"gemini-3.6-flash","grading_method":"judged","completed_at":"2026-08-30T16:57:23.441245+00:00"},"skill_score":0.7826,"benchmark_models":[{"model":"gemini-3.6-flash","headline":true,"delta_pts":26.09,"with_pass_pct":78.3,"without_pass_pct":52.2,"tokens_delta_pct":161.5,"turns_delta_pct":0,"total_cases":23,"cases_aggregated":23,"verdict":"mixed","never_hurt":false,"completed_at":"2026-08-30T16:57:23.441245+00:00","run_id":"8adfbce7-3c53-4516-87a6-ae4c7954630e","version_number":2,"is_latest_version":true,"gate":null}],"trust":{"skill_safety":"passed","safety_status":"clean","intent_verdict":"safe","content_status":"clean","indexable":true},"license":"MIT","install_count":0,"manifest_hash":"a8d3dd8180b91092474cd2fbf2248e314d2ba18df3e029f5872aac47bfd0b6df","raw_url":"https://app.decimal.ai/s/marketing-plan/SKILL.md","scorecard_url":"https://app.decimal.ai/skills/marketing-plan"}