--- name: minhnv0807/22-personal-brand-context-global source: https://app.decimal.ai/s/minhnv0807-22-personal-brand-context-global@1/SKILL.md source_sha256: fe8ddb35e7fd --- # Personal Brand Context (Global Foundation) > **Foundation skill for the GLOBAL personal brand cluster** — runs BEFORE every other global PB skill (23-28). Creates `.agents/personal-brand-context-global.md` with personal positioning, niche, story arc, content pillars, audience, voice, monetization tuned to a specific region. > > **Parallel to `product-marketing-context-global`:** That one serves PRODUCTS; this one serves PEOPLE — founders, coaches, creators going international. --- ## For newbies ### Who is this skill for? | Audience | Concrete example | |----------|------------------| | Founder / CEO going global | Building thought leadership outside home market | | Coach / Consultant selling internationally | English-speaking course buyers, global cohorts | | Creator / KOL with global audience | Targeting US/EU viewers, brand deals in USD/EUR | | Agency onboarding international personal brand client | Need region-tagged context once, reuse everywhere | ### Who is this NOT for? - **Vietnam-only personal brand** -> Use `22-personal-brand-context` (VN foundation) instead - **Company / product brand** -> Use `product-marketing-context-global` - **Single piece of content** -> Use `05-ad-copy-global` or `04-script-video-global` directly - **Person who has not decided to build a personal brand yet** -> Brainstorm first; no context file needed yet ### 30-second pre-read This skill produces ONE region-tagged file (`.agents/personal-brand-context-global.md`) with 13+ sections describing WHO YOU ARE in marketing terms, including which images/assets are style refs, face refs, logos, palettes, and backgrounds. Pick 1 of 4 region variants (US/EU/SEA/LATAM) — the variant tunes currency, primary platforms, regulations, cultural defaults, and gives examples for ALL THREE audience types (founder/coach/creator) inside ONE file. Every other PB skill (23-28) reads this file before working — like a medical chart every doctor reads first. ### 3 common errors 1. **Picking variant by passport, not by audience** — A Vietnamese founder selling SaaS to US enterprise should pick US variant, NOT SEA. Pick by where YOUR AUDIENCE lives. 2. **Mixing audience role inside a region** — Each region variant covers ALL three audience types (founder/coach/creator) but you must declare ONE primary role per file. Multi-role -> pick MAIN role + note secondary. 3. **Skipping story arc** — No one remembers "I am good at X". They remember the JOURNEY. Section 5 is the most under-written and most important. --- ## Why do you need this skill? **Without this file**, every PB skill has to re-ask: Who are you? What region? What audience? What voice? What story? Repetitive, slow, inconsistent across skills. **With `.agents/personal-brand-context-global.md`:** - Answer ONCE at brand setup - Every PB skill reads it automatically -> straight to work - Region defaults (currency, platforms, regulations) propagate everywhere - Reference images, face refs, logos, palettes, and backgrounds are labeled once and reused correctly - Story arc + brand voice stay consistent across content, ads, AI avatar, scripts - Save ~70% of session-setup time --- ## Workflow ``` Step 1: Check existing file |-- exists -> ask which section to update |-- missing -> Step 2 Step 2: Choose region variant (US / EU / SEA / LATAM) Step 3: Declare primary role (Founder / Coach / Creator) Step 4: Collect info per variant (13+ sections, role-specific defaults) Step 5: Create file `.agents/personal-brand-context-global.md` ``` --- ## Step 1: Check existing file Check whether `.agents/personal-brand-context-global.md` already exists. - **If it exists** -> read the file, summarize, ask user which section to update. Only collect info for that section. - **If it does not exist** -> proceed to Step 2. --- ## Step 2: Choose region variant Ask the user one question: **"Which region is your PRIMARY audience: US, EU, SEA, or LATAM?"** ### Decision tree ``` Where does your PRIMARY audience live? |-- North America (USA, Canada) | --> 01-us.md (USD, FTC, LinkedIn/X/TikTok/YouTube) |-- European Union (UK, DE, FR, ES, IT, NL, etc.) | --> 02-eu.md (EUR, GDPR + EU AI Act, LinkedIn/Substack/Instagram) |-- Southeast Asia EXCEPT Vietnam (SG, MY, ID, TH, PH) | --> 03-sea.md (USD/local, PDPA, LinkedIn/TikTok/LINE) |-- Latin America (BR, MX, AR, CO, CL) | --> 04-latam.md (USD/local, LGPD, WhatsApp/Instagram/TikTok) |-- Vietnam only | --> Use `22-personal-brand-context` (VN foundation) |-- Multi-region --> Pick LARGEST audience as primary; note secondary in section 12 ``` ### Detection logic 1. User says explicitly ("my audience is US founders") -> load matching variant 2. User vague ("I post in English") -> ask which country gives the most engagement / revenue 3. Multi-region -> pick PRIMARY region; add secondary regions in section 12 (KPIs / goals) --- ## Step 3: Declare primary role Inside the chosen region variant, ask: **"Are you primarily a Founder/CEO, a Coach/Consultant, or a Creator/KOL?"** | Role | Best for | Distinguishing trait | |------|----------|---------------------| | **Founder** | CEO, Co-founder, Startup/SME owner | Personal brand serves the COMPANY (B2B leads, deal flow, talent) | | **Coach** | Consultant, Mentor, Trainer, Course creator | Personal brand IS the product (revenue from courses, coaching, programs) | | **Creator** | YouTuber, TikToker, KOL, Podcaster, Streamer | Audience-first; revenue from brand deals + own products | Multi-role (e.g. founder who also creates content) -> pick MAIN role; note secondary in section 1 (Profile). --- ## Step 4: Collect info per variant After choosing region + role, read the matching variant file in `variants/` and walk through each section: 1. **Brief explanation** — what this section captures and why it matters 2. **Ask 1-3 questions** — one section at a time, NEVER all at once 3. **Confirm** — read back; user confirms 4. **Move to next section** **Notes:** - Every variant has 13+ sections (matches VN structure plus Visual Asset Inventory) - Visual Asset Inventory is required so design/avatar skills know which image is style, face, logo, palette, or background - All 4 variants share the same skeleton; DEFAULTS, EXAMPLES, and REGIONAL NOTES change per region - Inside each section, role-specific guidance is split for Founder / Coach / Creator - Region cues: currency, platform list, regulation pointer, cultural notes, regional examples Variant summary: - `variants/01-us.md` — USD, FTC, LinkedIn/X (founder), LinkedIn/YouTube (coach), TikTok/IG/YouTube (creator). Examples: Naval, Hormozi, MrBeast. - `variants/02-eu.md` — EUR, GDPR + EU AI Act, LinkedIn/Xing (DACH), Substack newsletter culture. Examples: Daniel Ek, Felicia Hogendorf, Khaby Lame. - `variants/03-sea.md` — USD/SGD/MYR/IDR/THB/PHP, PDPA, LinkedIn for B2B, TikTok-heavy creators, LINE in Thailand. Examples: Anthony Tan, Vannia Wirawan, Mae Fah Luang. - `variants/04-latam.md` — USD/BRL/MXN/ARS/COP, LGPD, WhatsApp Business critical for coaches, Instagram + TikTok for creators. Examples: David Velez, Alex Cavoukian, Luisa Fernanda W. --- ## Step 5: Create the file Save to `.agents/personal-brand-context-global.md` (create the `.agents/` folder if missing). ```markdown # Personal Brand Context (Global) — [Full name] > Region variant: [US / EU / SEA / LATAM] > Primary role: [Founder / Coach / Creator] > Primary currency: [USD / EUR / SGD / BRL / etc.] > Last updated: [YYYY-MM-DD] > Compatible with: Claude Code, ChatGPT, Gemini, any AI agent --- [13+ sections following the chosen variant + role, including Visual Asset Inventory] ``` --- ## How other PB skills use this file In every global PB skill (23-personal-brand-strategy-global, 24-ai-avatar-production-global, 25-28-*), add this block under "Collect info": ```markdown ## Collect info ### Step 0: Check personal brand context Check whether `.agents/personal-brand-context-global.md` exists: - **Yes** -> Read everything; pull region / role / niche / audience / voice / story. Do NOT re-ask. - Also pull visual identity + visual asset inventory for design/avatar prompts. Do NOT re-ask image roles if the file already labels them. - **No** -> Suggest user run `22-personal-brand-context-global` first. If user wants to continue anyway, ask 2-3 minimum questions about identity + region. ``` **Skills that will read this file:** - `23-personal-brand-strategy-global` — Personal brand strategy - `24-ai-avatar-production-global` — AI avatar production (needs voice + visual identity) - `25-*` through `28-*` — All other global PB skills --- ## Quality checklist Before finishing: - [ ] File saved at `.agents/personal-brand-context-global.md` - [ ] Region variant tagged at the top (US / EU / SEA / LATAM) - [ ] Primary role declared (Founder / Coach / Creator) - [ ] All 13+ sections completed (or at least core: 1, 2, 3, 4, 5, 6, 7, 8A, 11, 12) - [ ] Visual Asset Inventory completed: style refs, face refs, logo, palette, background, missing assets - [ ] Currency format matches region ($ / € / S$ / R$ / etc.) - [ ] Story arc (section 5) has 3 chapters: Origin / Turning point / Current — NOT just "I am good at X" - [ ] Brand voice (section 7) has BOTH a sample line you would say AND a line you would NEVER say - [ ] North Star (section 3) is concrete and measurable - [ ] KPIs (section 12) match role (B2B leads for founder, course MRR for coach, follower/deal floor for creator) - [ ] Regulation acknowledged (FTC/GDPR/PDPA/LGPD per region) in section 9 or 11 - [ ] Last-updated date present --- ## Related skills - `product-marketing-context-global` — Global product foundation (parallel to this skill) - `22-personal-brand-context` — Vietnam personal brand foundation (parallel) - `23-personal-brand-strategy-global` — Reads this file first - `24-ai-avatar-production-global` — Needs brand voice + visual identity from this file *Global PB Foundation Skill | Over Powers Agency | v1.1.0*