---
name: minhnv0807/22-personal-brand-context
source: https://app.decimal.ai/s/minhnv0807-22-personal-brand-context@1/SKILL.md
source_sha256: 0543c753fe04
---

# Personal Brand Context (Foundation Skill)

> **Day la foundation skill cho THUONG HIEU CA NHAN** — chay TRUOC moi skill personal brand khac (23-28). Tao file `.agents/personal-brand-context.md` chua thong tin goc ve con nguoi, dinh vi, story, audience, voice — de cac skill khac khong phai hoi lai.
>
> **Song song voi `product-marketing-context`:** Skill kia phuc vu san pham/dich vu, skill nay phuc vu CON NGUOI — founder, coach, creator.

---

## Cho nguoi moi (Newbie section)

### Ai nen dung skill nay?

| Doi tuong | Vi du cu the |
|-----------|-------------|
| Founder / CEO | Muon xay thuong hieu ca nhan song song cong ty |
| Coach / Consultant | Muon dinh vi chuyen gia, ban khoa hoc / dich vu tu van |
| Creator / KOL | Muon phat trien kenh noi dung, tang follower, monetize |

### Ai KHONG nen dung skill nay?

- **Brand cong ty / san pham** → Dung `product-marketing-context` thay the
- **Agency lam cho khach hang** → Dung `20-brief-client-intake` de thu thap input
- **Nguoi chua biet minh muon xay personal brand** → Can brainstorm truoc, chua can context file

### Doc nhanh 30 giay

Skill nay tao 1 file goc (`.agents/personal-brand-context.md`) voi 13+ sections mo ta BAN LA AI trong goc nhin marketing, gom ca kho asset hinh anh de cac skill design/avatar biet anh nao dung lam style, mat, logo, palette. Tat ca skill personal brand khac (23-28) se doc file nay truoc khi lam viec — giong nhu "ho so y te" ma moi bac si doc truoc khi kham.

### 3 loi thuong gap

1. **Viet qua chung chung** — "Toi giup nguoi khac thanh cong" → Can cu the: giup AI, giup CEO nho, giup gi?
2. **Tron brand ca nhan voi brand cong ty** — Audience cua BAN khac audience cua SAN PHAM cong ty
3. **Bo qua story arc** — Khong ai nho nguoi chi noi "toi gioi X" — nguoi ta nho HANH TRINH

---

## Vi sao can skill nay?

**Truoc khi co file nay**, moi lan dung 1 skill personal brand:
- AI hoi lai: Ban la ai? Lam gi? Noi voi ai? Giong dieu the nao?
- Lap di lap lai 5-6 cau hoi co ban moi session
- Cac skill khac nhau cho ra output khong nhat quan (skill nay noi giong casual, skill kia noi giong formal)

**Sau khi co file `.agents/personal-brand-context.md`:**
- Tra loi 1 lan, tat ca skill doc chung 1 file
- Brand voice nhat quan xuyen suot
- Anh reference, face reference, logo, palette duoc ghi ro vai tro
- Story arc duoc giu nguyen, khong bi bien dang qua cac skill
- Tiet kiem 70% thoi gian setup moi session

---

## Luong hoat dong

```
Buoc 1: Kiem tra file hien co
    |
    |-- Co file → Hoi user muon cap nhat section nao
    |-- Khong co → Buoc 2
    |
Buoc 2: Chon variant (Founder / Coach / Creator)
    |
Buoc 3: Thu thap thong tin theo variant
    |
Buoc 4: Tao file `.agents/personal-brand-context.md`
```

---

## Buoc 1: Kiem tra file hien co

Kiem tra co file `.agents/personal-brand-context.md` khong.

**Neu co:**
- Doc file va tom tat noi dung hien co
- Hoi user muon cap nhat section nao
- Chi thu thap thong tin cho section do — KHONG lam lai tu dau

**Neu khong co — chuyen sang Buoc 2.**

---

## Buoc 2: Chon variant

Hoi user 1 cau: **"Ban la Founder/CEO, Coach/Consultant, hay Creator/KOL?"**

### Bang chon variant

| Variant | File | Phu hop voi | Dac biet co |
|---------|------|------------|-------------|
| **Founder** | `variants/01-founder.md` | CEO, Co-founder, Founder startup/SME | Section "Conflict brand ca nhan vs cong ty" |
| **Coach** | `variants/02-coach.md` | Coach, Consultant, Mentor, Trainer | Section "Phuong phap doc quyen" + "Hoc vien thanh cong" |
| **Creator** | `variants/03-creator.md` | YouTuber, TikToker, KOL, Blogger | Section "Niche giai tri/giao duc/lifestyle" + "Brand deal floor price" |

### Logic detect

```
1. User noi ro (VD: "toi la founder") → Load variant tuong ung
2. User mo ho (VD: "toi day marketing online") → Hoi: "Ban day nhu Coach 1-1/khoa hoc, hay lam content nhu Creator?"
3. User lam nhieu vai (VD: "vua la founder vua lam content") → Chon variant CHINH + ghi chu vai phu
```

---

## Buoc 3: Thu thap thong tin theo variant

Sau khi chon variant, doc file variant tuong ung trong `variants/` va di qua tung section:

1. **Giai thich ngan** — Section nay ghi nhan gi, vi sao quan trong
2. **Hoi 1-3 cau** — Tung section mot, KHONG hoi het 1 luc
3. **Xac nhan** — Doc lai, user confirm
4. **Chuyen section tiep**

**Luu y quan trong:**
- Moi variant co 13-15 sections (10 sections chung + Visual Asset Inventory + 2-4 sections dac biet)
- Section Visual Asset Inventory bat buoc ghi ro anh nao la style ref, face ref, logo, palette, background
- Sections 1-10 giong nhau ve cau truc nhung KHAC ve noi dung goi y
- Sections 11+ la sections DUY NHAT cho tung variant

Xem chi tiet tung variant:
- `variants/01-founder.md` — 14 sections (them: Visual Asset Inventory + Conflict brand ca nhan vs cong ty)
- `variants/02-coach.md` — 15 sections (them: Visual Asset Inventory + Phuong phap doc quyen + Hoc vien thanh cong)
- `variants/03-creator.md` — 15 sections (them: Visual Asset Inventory + Niche giai tri/giao duc/lifestyle + Brand deal floor price)

---

## Buoc 4: Tao file

Luu vao `.agents/personal-brand-context.md` (tao folder `.agents/` neu chua co).

Format file:

```markdown
# Personal Brand Context — [Ho ten]

> Variant: [Founder / Coach / Creator]
> Cap nhat lan cuoi: [YYYY-MM-DD]
> Dung bang: Claude Code, ChatGPT, Gemini, bat ky AI agent nao

---

[Noi dung 13-15 sections theo variant da chon, bao gom Visual Asset Inventory]
```

---

## Cach cac skill khac dung file nay

Trong moi skill personal brand (23-28), them doan nay vao buoc "Thu thap thong tin":

```markdown
## Thu thap thong tin

### Buoc 0: Kiem tra personal brand context

Kiem tra co file `.agents/personal-brand-context.md` khong:
- **Co** → Doc toan bo, lay thong tin ca nhan/audience/voice/story. Khong hoi lai.
- Lay them visual identity + visual asset inventory de dung cho design/avatar prompt. Khong hoi lai anh nao dung lam gi neu file da ghi ro.
- **Khong** → De nghi user chay skill `22-personal-brand-context` truoc.
  Neu user muon tiep tuc, hoi 2-3 cau toi thieu ve ban than ho.
```

**Skills se doc file nay:**
- `23-personal-brand-strategy` — Chien luoc thuong hieu ca nhan
- `24-ai-avatar-production` — San xuat AI avatar
- `25-*` den `28-*` — Cac skill personal brand khac

---

## Checklist chat luong

Truoc khi ket thuc:

- [ ] File luu vao `.agents/personal-brand-context.md`
- [ ] Du 13 sections toi thieu (hoac 15 neu variant Coach/Creator)
- [ ] Co story arc ro rang (section 5) — KHONG chi la "toi gioi X"
- [ ] Co brand voice cu the (section 7) — co vi du cau noi + cau KHONG nen noi
- [ ] Co Visual Asset Inventory — phan loai style ref, face ref, logo, palette, background va asset con thieu
- [ ] Co North Star 12 thang (section 3) — cu the, do luong duoc
- [ ] Co KPI ca nhan (section 12) — co so cu the, khong chung chung
- [ ] Da xac nhan voi user tat ca thong tin
- [ ] Co ngay cap nhat cuoi trong file

---

## Lien ket skill

- **`product-marketing-context`** — Foundation skill cho san pham (song song voi skill nay)
- **`23-personal-brand-strategy`** — Chien luoc tong the, doc context file nay truoc
- **`24-ai-avatar-production`** — Tao AI avatar, can brand voice + visual identity tu file nay

---

*Skill 22 | Over Powers Agency | v1.1.0*