---
name: minhnv0807/52-account-structure
source: https://app.decimal.ai/s/minhnv0807-52-account-structure@1/SKILL.md
source_sha256: a405ee061f4c
---

# Account Structure — Cau Truc Tai Khoan Ads

> Cau truc tot = doc data nhanh, toi uu dung cho, scale khong roi. Chay sau `53-tracking-setup` (tracking xanh truoc) va sau khi co `51-audience-research` + `54-media-plan`.

## Thu thap thong tin

Doc media plan va audience profile neu da co. Neu thieu, hoi toi da 4 cau:

1. **Platform va objective?** Meta / TikTok / Google / Zalo — Lead gen / Conversion / Traffic / Awareness?
2. **So san pham / offer dang chay?** Moi offer chinh nen co campaign rieng.
3. **Budget tong thang?** (de tinh so ad set toi da nuoi duoc)
4. **Dang o giai doan nao?** Testing / Scaling / Maintaining?

## Nguyen tac

1. **Cau truc don gian truoc.** Khong setup qua nhieu ad set — budget loang, khong ad set nao du data de thoat learning phase.
2. **Naming convention nhat quan tu ngay dau.** Ve sau doi rat kho; data cu se khong loc duoc.
3. **1 campaign = 1 objective.** Khong tron lead gen va conversion trong cung campaign.
4. **Cold tach khoi retarget.** Campaign retarget rieng, message rieng, khong bao gio tron tep.
5. **Khong dung vao ad set dang learning phase.** Meta can ~50 conversions/ad set/tuan de thoat learning — moi lan sua lon la reset.

## Quy trinh

### Buoc 1 — Hierarchy tong quan

```
Account
├── Campaign 1 — [Objective] — [San pham/Offer] (Cold Testing)
│   ├── Ad Set 1.1 — [Broad]           ├── Ad A (hook 1) / Ad B (hook 2)
│   ├── Ad Set 1.2 — [Interest nhom A] ├── Ad A / Ad B
│   ├── Ad Set 1.3 — [Interest nhom B] ├── Ad A / Ad B
│   └── Ad Set 1.4 — [LAL 1-3%]        └── Ad A / Ad B
├── Campaign 2 — [Objective] — Scale winner (tach rieng khi co winner)
└── Campaign 3 — Retargeting
    └── Ad Set 3.1 — [Warm 7-30 ngay] — creative xu ly objection
```

### Buoc 2 — Naming convention

| Cap | Format | Vi du |
|-----|--------|-------|
| Campaign | `[Platform]_[Objective]_[Product]_[AudienceType]_[MMYY]` | `META_LEAD_COURSE-A_COLD_0726` |
| Ad Set | `[Audience]_[Age]_[Gender]_[Placement]_[Budget]` | `INT-BUSINESS_25-45_ALL_FEED_200K` |
| Ad | `[CreativeType]_[HookType]_[Version]` | `VID_PAIN_v1`, `IMG_SOCIAL-PROOF_v2` |

Quy tac: viet HOA, phan cach `_`, khong dau, khong khoang trang. Ten ad khop voi `utm_content` (xem `53-tracking-setup`) de doi chieu data Ads Manager ↔ GA4.

### Buoc 3 — Chon CBO hay ABO

| | ABO (budget o ad set) | CBO (budget o campaign) |
|---|----------------------|-------------------------|
| Dung khi | **Testing** — can kiem soat spend deu cho tung tep | **Scaling** — da co winner, de thuat toan tu phan bo |
| Uu diem | Moi ad set chac chan co du data | Toi uu tu dong ve ad set hieu qua nhat |
| Rui ro | Phai tu tay tat loser | CBO don tien vao 1 ad set, tep test khac khong duoc chi |
| Quy tac | Testing phase mac dinh ABO | Chi chuyen CBO khi ad set da chung minh on dinh |

### Buoc 4 — Cau truc theo giai doan

**TESTING (tuan 1-2):**
- 1 campaign / objective; 3-5 ad set (broad, interest A, interest B, LAL, retarget nho); 2-3 ad / ad set (test creative + hook).
- ABO, budget deu nhau giua cac ad set. Muc tieu: tim winning audience + creative.
- Dung ad set CPL > 2x target sau 3 ngay.

**SCALING:**
- Tach winner ra campaign rieng (CBO). Scale +20-30%/lan, khong x2 ngay (chi tiet: `55-scaling-ads`).
- Giu nguyen winning ad set — khong chinh khi dang scale. Tiep tuc test creative moi song song o campaign testing.

**MAINTAINING:**
- Monitoring daily 15 phut. Refresh creative moi 2-3 tuan. Retargeting chay lien tuc.

### Buoc 5 — Budget allocation theo loai campaign

| Loai campaign | % Budget | Muc tieu |
|---------------|---------|---------|
| Cold — Testing | 30% | Tim winner moi |
| Cold — Scaling | 50% | Scale winner |
| Retargeting | 15% | Convert warm |
| Lookalike | 5% | Mo tep moi tu seed |

### Buoc 6 — Budget toi thieu / ad set / ngay

| Platform | Toi thieu | Ly do |
|----------|-----------|-------|
| Meta Ads | 100-200K VND | Thoat learning phase (~50 conv/tuan) |
| TikTok Ads | 150-300K VND | Minimum delivery |
| Google Ads | 200-500K VND | Du clicks de toi uu |
| Zalo Ads | 50-100K VND | CPM thap hon |

Quy tac kiem tra: budget/ngay cua ad set >= 5x CPL (hoac CPMess) muc tieu. Neu khong du → gop ad set lai, dung chia nho.

## Cau truc ket qua

Ten file: `account-structure-[ten-san-pham]-[YYYYMMDD].md`

```markdown
# Account Structure — [San pham] — [Platform]
Giai doan: [Testing/Scaling/Maintaining] · Budget thang: [so]

## 1. So do campaign
[Cay hierarchy day du voi ten theo naming convention]

## 2. Bang ad set
| Campaign | Ad Set (ten chuan) | Audience | Budget/ngay | ABO/CBO | Ads ben trong |

## 3. Naming convention ap dung
| Cap | Format | Vi du thuc te cua project |

## 4. Budget allocation
| Loai campaign | % | So tien/ngay | So tien/thang |

## 5. Checklist truoc launch
- [ ] Pixel fire dung tren landing + thank you page (xem 53-tracking-setup)
- [ ] Conversion event dung (Lead / Purchase), khong duplicate
- [ ] UTM day du tren tat ca link, utm_content khop ten ad
- [ ] Test Event Tool xanh het — CHUA XANH = CHUA CHAY
- [ ] Naming dung format toan bo campaign/ad set/ad
- [ ] Budget/ad set >= 5x CPL target/ngay
- [ ] Exclusion: cold da loai khach mua + warm audience
```

## Loi thuong gap

| Loi | Hau qua | Fix |
|-----|---------|-----|
| Qua nhieu ad set (>5/campaign khi test) | Budget loang, khong du data | Gop ve 3-5 ad set |
| Sua ad set dang learning | Reset learning, CPL nhay loan | Cho thoat learning roi moi sua |
| Naming tuy hung | Khong doc duoc data, khong biet camp nao test gi | Ap format chuan, doi ten ngay tu dau |
| Tron retarget vao cold | Message sai tep, CPL ao thap | Tach campaign, exclude cheo |
| CBO khi dang test | Tien don vao 1 tep, tep khac khong co data | ABO khi test, CBO khi scale |

## Lien ket skill

- `51-audience-research`: nguon targeting cho tung ad set.
- `54-media-plan`: tong budget va phan bo kenh truoc khi chia campaign.
- `53-tracking-setup`: bat buoc xanh truoc khi launch.
- `05-copy-quang-cao`: viet copy/creative cho tung ad.
- `19-ab-test-setup`: quy trinh test 1 bien trong cau truc nay.
- `55-scaling-ads`: quy tac tach winner va tang budget.

## Checklist chat luong

- [ ] Hierarchy ro rang: 1 campaign = 1 objective, cold tach retarget
- [ ] Naming convention day du 3 cap, co vi du thuc te cua project
- [ ] Chon ABO/CBO dung giai doan (test = ABO, scale = CBO)
- [ ] So ad set 3-5 khi test, moi ad set 2-3 ad
- [ ] Budget/ad set >= muc toi thieu cua platform va >= 5x CPL target
- [ ] Budget allocation theo 30/50/15/5 (hoac ghi ro ly do lech)
- [ ] Checklist truoc launch co muc tracking verify xanh