---
name: miosa-osa/ads linkedin
source: https://app.decimal.ai/s/miosa-osa-ads-linkedin@1/SKILL.md
source_sha256: 27aa3362a9ca
---

# /ads linkedin — LinkedIn Ads Deep Analysis

> 25-check audit of LinkedIn Ads accounts with B2B-specific strategy assessment.

## Usage

```bash
/ads linkedin
```

## Process

1. Collect LinkedIn Ads data (Campaign Manager export, Insight Tag status)
2. Evaluate all applicable checks as PASS, WARNING, or FAIL
3. Calculate LinkedIn Ads Health Score (0-100)
4. Generate findings report with action plan

## What to Analyze

### Technical Setup (25% weight)
- Insight Tag installed and firing on all pages (L01)
- Conversions API (CAPI) active — launched 2025 (L02)
- Conversion events configured for full funnel
- Revenue attribution tracking enabled

### Audience Targeting (25% weight)
- Job title targeting uses specific titles, not just functions (L03)
- Company size filtering matches ICP (L04)
- Seniority level appropriate for offer (L05)
- Matched Audiences active: retargeting + contact lists (L06)
- ABM company lists uploaded (up to 300,000 companies) (L07)
- Audience expansion OFF for precision campaigns, ON for scale (L08)
- Predictive audiences tested — replaced Lookalikes Feb 2024 (L09)

### Creative Quality (20% weight)
- Thought Leader Ads active, >=30% budget allocation for B2B (L10)
- Ad format diversity: >=2 formats tested (L11)
- Video ads tested (L12)
- Creative refresh every 4-6 weeks (L13)

### Lead Gen & Performance (15% weight)
- Lead Gen Form <=5 fields (13% CVR benchmark) (L14)
- Lead Gen Form synced to CRM in real-time (L15)
- Campaign objective matches funnel stage (L18)
- A/B testing active: creative or audience (L19)
- Message ad frequency <=1 per 30-45 days (L20)

### Bidding & Budget (15% weight)
- Bid strategy: CPS for Messages, Max Delivery for Content (L16)
- Daily budget >=$50 for Sponsored Content (L17)
- CTR >=0.44% for Sponsored Content (L21)
- CPC within benchmark: $5-7 average, senior $6.40+ (L22)
- Lead-to-opportunity rate tracked, not just CPL (L23)
- Attribution: 30-day click / 7-day view configured (L24)
- Demographics report reviewed monthly (L25)

## Thought Leader Ads (TLA) Assessment

- CPC typically $2.29-$4.14 vs $13.23 for standard Sponsored Content
- CTR typically 2-3x higher than corporate-branded ads
- Best for: B2B thought leadership, brand awareness, engagement
- Are TLAs being used? (If not, HIGH priority recommendation)
- Are they getting >=30% of total LinkedIn budget?

## ABM Strategy Assessment

For B2B Enterprise accounts:
- Company list uploaded and segmented by tier
- Custom content per tier
- Account penetration tracking
- Integration with CRM/ABM platform (Demandbase, 6sense, etc.)

## Key Thresholds

| Metric | Pass | Warning | Fail |
|--------|------|---------|------|
| CTR (Sponsored Content) | >=0.44% | 0.30-0.44% | <0.30% |
| CPC (average) | <=$7.00 | $7-10 | >$10.00 |
| Lead Gen CVR | >=10% | 5-10% | <5% |
| Message frequency | <=1/30 days | 1/15-30 days | >1/15 days |
| TLA budget share | >=30% | 15-30% | <15% |

## Output

### Deliverables
- `LINKEDIN-ADS-REPORT.md` — Full 25-check findings with pass/warning/fail
- TLA adoption roadmap (if not using)
- ABM strategy recommendations (for B2B)
- Lead Gen Form optimization priorities
- Quick Wins sorted by impact