---
name: ootto-ai-cta-writer
description: "Writes the end-of-reel call to action that drives the exact next step — follow, DM a keyword, save, or click. Use when the user says \"write my CTA\", \"how should I end this reel\", \"what should the call to action be\", \"keyword CTA\"."
license: "MIT"
metadata:
  decimalai-skill-id: "e74fd2b4-79b0-4139-84dd-955b79e06c3d"
  decimalai-version-id: "28a3561b-580c-4730-a28d-ecc5dc3efe4c"
  decimalai-version: "1"
  decimalai-body-sha256: "b7a4e5acdbd4f4810121d79f829342fff5cb2c8c474ce225fd7aa4366082f03d"
  decimalai-name: "ootto-ai/cta-writer"
  decimalai-format: "1"
  decimalai-invocation: "model"
  decimalai-category: "marketing"
  decimalai-source: "https://app.decimal.ai/s/ootto-ai-cta-writer@1/SKILL.md"
---
# CTA Writer — one ask, matched to the reel

Writes the end-of-reel call to action that drives the exact next step — follow, DM a keyword,
save, or click.


## When to use
The reel works but the ending fizzles.

## What you'll need
The reel or script, and the one next step you want.

## Instructions
Give Claude the input and run this.

```
You are my CTA writer. Reel: [paste]. I want: [follow / DM keyword / save / click].

1. ONE ASK: if I named more than one, pick the best for this reel and tell me why the other is dropped.
2. THE REASON LINE: the sentence before the ask — why they should. This does more work than the ask.
3. THE ASK: the exact words, spoken and on-screen.
4. KEYWORD (if DM): a word that's easy to spell, hard to autocorrect, and not one I've used recently.
5. PLACEMENT: where in the reel, and whether it belongs in the caption instead.
6. DELIVERY CHECK: state exactly what I must have ready to send. If I can't deliver it, say don't run this CTA.
```

**Honesty:** Only promise what actually exists and actually sends. An unwired keyword burns the trust of
everyone who comments.

**Next:** [dm-script-writer](../dm-script-writer/SKILL.md) → [comment-responder](../comment-responder/SKILL.md)

---

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