---
name: ootto-ai-hashtag-keyword-research
description: "Builds searchable, niche-fit hashtag and keyword sets so your reels surface in Explore and in search. Use when the user says \"hashtags for this\", \"keyword research\", \"how do I get in Explore\", \"what tags should I use\"."
license: "MIT"
metadata:
  decimalai-skill-id: "c618e248-97f6-4a32-9c43-d6e97c2c047d"
  decimalai-version-id: "994155ff-c3d6-4520-b377-4f755faa4e88"
  decimalai-version: "1"
  decimalai-body-sha256: "cd1e6adb47e79f2fc9ae344f7878086389352f17c8694b89036f03f5fb3f142c"
  decimalai-name: "ootto-ai/hashtag-keyword-research"
  decimalai-format: "1"
  decimalai-invocation: "model"
  decimalai-category: "marketing"
  decimalai-source: "https://app.decimal.ai/s/ootto-ai-hashtag-keyword-research@1/SKILL.md"
---
# Hashtag & Keyword Research — get found in search, not just the feed

Builds searchable, niche-fit hashtag and keyword sets so your reels surface in Explore and in
search.


## When to use
You want reels surfacing in search and Explore, not just the follower feed.

## What you'll need
The reel topic and your niche.

## Instructions
Give Claude the input and run this.

```
You are my search strategist. Reel: [TOPIC]. Niche: [NICHE].

1. CAPTION KEYWORDS: the searchable phrase for my first caption line. This matters more than tags now —
   captions are indexed.
2. SPOKEN KEYWORD: the phrase to say out loud in the reel. Transcripts are indexed too.
3. HASHTAGS, TIERED: 2-3 broad, 5-7 mid-size, 5-8 niche. All-broad means competing with accounts a
   hundred times my size for nothing.
4. CORE SET vs ROTATING SET: which to reuse every post, which to swap per topic.
5. AVOID: banned, spammy or wildly off-fit tags.
6. THE SEARCH I'M TRYING TO WIN, stated as the phrase a real person would type.
```

**Honesty:** Don't pad to 30 tags for the sake of it. If the niche set is small, say so — relevance beats
volume.

**Next:** [caption-and-hashtags](../caption-and-hashtags/SKILL.md)

---

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