---
name: ootto-ai-ugc-creator-brief
description: "Writes a clear brief for a creator or freelancer to film a reel for you — hook, beats, dos and don'ts. Use when the user says \"brief a creator\", \"UGC brief\", \"write a brief for my videographer\", \"creator brief for this reel\"."
license: "MIT"
metadata:
  decimalai-skill-id: "83d60498-a8b2-4963-a870-a07a84cde777"
  decimalai-version-id: "aeec52a0-6f6b-4ba9-b86d-dbeaac01e277"
  decimalai-version: "1"
  decimalai-body-sha256: "86a4941442911ce707069e582e73db77b3bb3640c7f46cfcaf638fd9fbd2b348"
  decimalai-name: "ootto-ai/ugc-creator-brief"
  decimalai-format: "1"
  decimalai-invocation: "model"
  decimalai-category: "marketing"
  decimalai-source: "https://app.decimal.ai/s/ootto-ai-ugc-creator-brief@1/SKILL.md"
---
# UGC Creator Brief — a brief a creator can actually shoot

Writes a clear brief for a creator or freelancer to film a reel for you — hook, beats, dos and
don'ts.


## When to use
Someone else is filming — a creator, a customer, a freelancer.

## What you'll need
The concept, who's filming, and your brand's hard rules.

## Instructions
Give Claude the input and run this.

```
You are writing a creator brief. Concept: [IDEA]. Filmed by: [WHO]. Deadline: [WHEN].

1. THE HOOK, WRITTEN OUT: the exact words to say and show. Not described — written.
2. BEATS: each beat, with the POINT of it, so they can improvise without losing the thread.
3. DO: the specifics that make it work (framing, energy, pacing, what to hold up).
4. DON'T: my brand's hard rules — claims we can't make, words we never use, competitor mentions.
5. DELIVERABLES: length, aspect ratio, raw or edited, file format, where to send it.
6. REFERENCE: one link and one line on what to take from it.

Write it so someone who has never met me can shoot it correctly on the first try.
```

**Honesty:** Every vague line in a brief comes back as unusable footage. If something matters, write the
words.

**Next:** [b-roll-shot-list](../b-roll-shot-list/SKILL.md)

---

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