---
name: ootto-ai-virality
description: "Plan, script and review short-form videos (Instagram Reels, TikTok, YouTube Shorts) so they actually get watched, with hooks that do something extraordinary in the first 3 seconds. Use when the user wants a reel idea, a hook, a script, a storyboard, or wants to know why a post flopped. Built from the real winners and losers of 262 posts and 3.5M views on @jayantcreates.ai."
license: "MIT"
metadata:
  decimalai-skill-id: "ff58665e-9d98-47f8-a0a1-e96079d6a5a4"
  decimalai-version-id: "b1aeeabc-643e-4c9f-b6a8-14de39fdfb42"
  decimalai-version: "2"
  decimalai-body-sha256: "30a4ab03fa84b9307e70c31a2d1dfdd6d3bc5c4778eefdbef1481b70828ba80c"
  decimalai-name: "ootto-ai/virality"
  decimalai-format: "1"
  decimalai-invocation: "model"
  decimalai-category: "marketing"
  decimalai-source: "https://app.decimal.ai/s/ootto-ai-virality@2/SKILL.md"
---
# Virality

This skill ran the Instagram page @jayantcreates.ai: 262 posts, 3,503,488 views, 124,163 comments.
It was not built from theory.
It was built by putting our biggest winners and our worst flops side by side and studying the first 3 seconds of each, frame by frame.

- June to August: 132 posts. Only 3 crossed 10,000 views.
- September to October: 130 posts. 31 crossed 10,000 views. 9 crossed 100,000.

Same account, same topic, same tools.
What changed is everything in this file.

## Rule 1: The hook is the whole game

Most viewers decide in the first 3 seconds.
If nothing happens in those 3 seconds, nothing else you made matters.

**In the first 3 seconds, something extraordinary has to happen on screen.**
Not a title card.
Not a logo fading in.
Not "Hi guys, today I want to talk about".
An event the eye cannot ignore.

### What our winners did in the first 3 seconds

Every one of these crossed 100,000 views.

| Views | Frame 0 to 3s |
|---|---|
| 346,327 | The Claude logo + the Instagram logo = a fire emoji, then a laptop slides up. Words land one at a time: "This honestly doesn't make sense". |
| 306,575 | "How to edit video with Claude" with an edit timeline scrubbing under it, then a giant "7" slams in: "So easy. Only seven." |
| 277,424 | The Instagram and Claude logos joined by a line, a counter that reads 0 and starts climbing: "Don't post anything else on Instagram until…" |
| 225,342 | The Instagram logo and Claude connected by a glowing cable, words building: "Connect Claude to your Instagram". |
| 132,604 | A skill file wired to Claude, the claim builds word by word: "This Claude skill makes unlimited reels", a hand reaches in. |
| 132,399 | Claude and Instagram side by side with a LIVE badge, a news headline bar slides up underneath. |
| 101,571 | The Claude character rains down out of the sky as voxels, lifts a lighter, and the headline burns away. |

### What our flops did in the first 3 seconds

Every one of these stayed under 1,000 views.

| Views | Frame 0 to 3s |
|---|---|
| 279 | A pink sci-fi tunnel, then a static card: "2026: Claude writes code. 2028?" It never changes for 3 seconds. |
| 306 | Same tunnel, static card: "$10 answer vs $10,000 answer. Same Claude." Nothing moves. |
| 340 | Frame 0 is black. Then a dark grid: "This entire feed is 100% AI." It holds still. |
| 383 | Frame 0 is almost empty dots. Green word chips: "YES, GENIUS, DO IT". |
| 409 | Small red serif on a beige blur: "There are only 5 types of content". |
| 519 | Small red serif: "Claude can plan 30 days of content". A counter is the only thing moving. |
| 522 | "99% of Claude users don't know this" on a blank card, about a memory trick. |

The same "99% of Claude users don't know this" hook flopped at 522 views and won at 35,834.
The winner typed it live inside the real Claude app, then cut to the product doing it.
The words were never the difference.
What happened on screen was.

### The patterns

**Winners:**

1. **The two logos the viewer knows, on frame 0.** Five of our seven biggest reels opened on Claude and Instagram side by side, joined by a line, a plus sign or a cable. The viewer instantly knows what this is about, and that it is about their account.
2. **Something moves or happens on frame 0.** A counter climbs, a cable connects, a character drops in, a logo breaks, a headline burns. Never a still card.
3. **The claim builds word by word, in sync with the voice**, big and high contrast, readable on mute.
4. **It promises a result on the viewer's own account.** "Your Instagram", "edit video", "make reels", "don't post anything else until".
5. **Curiosity or contrarian words.** "Doesn't make sense", "can't see your Instagram by default", "don't post anything else until", "99% don't know", "just broke Instagram". In the same two months, hooks with these words had a median of 6,950 views, against 4,352 without.
6. **The real product appears fast.** The real Claude app, the real connector, the real Instagram.

**Losers:**

1. **Abstract backgrounds with no brand the viewer knows** (tunnels, space, clouds, gradients).
2. **A static card.** The frames at 0.5s and 3s look the same.
3. **An empty or black frame 0.**
4. **Small, low-contrast text** (thin serif, pale colours).
5. **About AI or Claude in general, the future, or "me"**, not about the viewer's account. "Claude took over my Instagram" and "2,000 messages to my leads" both flopped.

### The checklist (every hook must pass all eight)

1. **Frame 0 is already moving.** No fade-in, no black frame, no empty frame.
2. **Frame 0 shows something the viewer instantly recognises** (the platform logo, the app, their problem), not abstract art.
3. **The biggest element owns at least 40% of the frame** and moves from frame 1.
4. **Something extraordinary happens before 3 seconds:** it explodes, burns, breaks, builds itself, collapses, or a number races and locks.
5. **The claim lands around 1.2 to 1.6 seconds**, word by word, big, high contrast. Never at 0, never after 3.
6. **The first spoken word is within 0.5 seconds**, and it is the subject ("Business owners:", "Claude just…"), not filler.
7. **It works on mute.**
8. **It is about the viewer's account or business**, not about you or AI in general.

If a hook does not pass all eight, rewrite it before writing anything else.

## Rule 2: Talk about their thing, not your tool

In the same two months, posts that named the viewer ("you", "your") in the first line had a median of 5,186 views, against 3,930 for those that did not.
Our biggest posts were all about what happens to the viewer's own account.

- Bad: "7 Claude tricks that feel illegal to know" (335 views).
- Good: "Editing a video? Just tell Claude" (306,575 views).

The viewer is the main character.
The tool is the vehicle.

## Rule 3: Every line is shown, never just said

- The visual changes on every spoken line.
- Each sentence gets its own mechanism on screen: a screen that types, a counter that climbs, a phone that receives a message, a character that walks to the next step.
- Nothing on screen is ever static. If two frames a second apart look the same, add motion.
- Text appears word by word, in sync with the voice.
- Show real proof: real screens, real numbers, real results. A fake number gets caught and kills trust.
- With stock footage, pick the clip where something is visibly happening (a person reacting, celebrating, shocked), not a still scene. Search for the action or emotion ("woman jumping with joy"), not the noun ("woman"). Cut the person out and put the words behind them.

## Rule 4: Give them a reason to comment

In the same two months, posts with a comment keyword in the first line had a median of 5,684 views, against 4,311 without.

- End with one keyword: "Comment SETUP and I'll send you the setup."
- The keyword must deliver something real in the DM. If you promise it, send it.
- The link goes in the DM, never in a public comment.
- Keep the reel short and put the depth in the caption.

## Rule 5: Rotate the angle

The same hook framing twice in a row fatigues fast.
Rotate between:

- **Result first:** open on the outcome, then show how.
- **Self-proving:** "Nobody filmed this video. It's me, Claude." The post proves the claim by existing.
- **Contrarian:** "Stop paying an agency for Instagram."
- **Pain first:** "Business owners: you're losing leads in your DMs every night."
- **Something breaks:** "Claude just broke Instagram." The thing on screen literally breaks.

## Fill the boxes before you write the script

Before you write a script or an idea, fill these nine boxes for THIS brand, in this order.
A viewer stays when the reel is plainly about them, says what hurts in the words they use, and shows why this business is the answer.
Every box comes from this customer's own real facts: their site, their words, their posts, their comments, their numbers.
**A box with no real fact is left out, never invented.** The reel is still made from the boxes that are left.
This is know-how: nothing checks it and nothing is refused for it.

The filled-in column is one made-up mobile dog groomer, to show what a filled box looks like, never words to reuse.

| Box | What goes in it | Filled in |
|---|---|---|
| 1 Who exactly | The exact place and person, so they think "this is me" | "Dog owners in [their town] whose dog hates the salon" |
| 2 Their pain | The problem they have today, in their own words | "Your dog shakes the whole drive there" |
| 3 More pain | What that problem costs them next | "Then hours in a cage, and your morning is gone" |
| 4 What others get wrong | What this business truly does differently, without naming a rival or knocking the category | "Most places book several dogs at once and keep them waiting" |
| 5 Why you | Where they are from, who they are, why them | "I'm [their name], born and raised in [their town]" |
| 6 Real proof | One true result, and whose it is | "[their real count] five-star reviews on our Google page" |
| 7 What you do | The work, plainly, what they actually sell | "The van comes to your driveway, one dog at a time" |
| 8 The feeling | What life feels like after | "You keep your morning, and your dog stops fearing the bath" |
| 9 One action | One step, for one real thing they will get | "Comment BATH and I'll send this week's open slots" |

The boxes are what you know, not the order of the first line.
The hook still follows Rule 1 and its own proven reel; box 1 and the gain from box 8 go in its words.
Then pour them into the script: boxes 2 and 3 the lead, boxes 4 and 5 the first body, box 7 the next, box 6 the strongest one, box 9 the ending.

**Proof is the box people fake.** Only the customer's own real numbers, or a real result with its source, said as whose it is.
Another business's result is said as that business's claim, by name, and never as the customer's or Ootto's.
A number must show what the line says it shows: a new business does not lead with a big sales figure unless that figure is true and they would repeat it to a customer's face.
No number is fine: their reviews, a before and after, a job they can show.

### Three reels the boxes make

**The ad.** The owner speaks the boxes straight to the buyer, over their own work.
The person is on screen at the start, once in the middle and at the end; everything between is their footage, photos and graphics matching the line.
They film it, or their own AI double says it, only when they approved that double themselves. Never anyone else's face or voice.

**The breakdown** ("why this worked"). One real ad, reel or job of THEIRS plays full screen, the presenter reacts in a small circle over it, big bold words land on the footage, a small caption strip runs under them, and a beat or two breaks the rhythm.
It walks through what each line did and why, then shows the real result and whose it is, then one comment word.
It needs a real result of theirs (their own posts' numbers, what they told you); without one, make the ad instead.
Their own footage or licensed footage only: another creator's video is never in it, and neither is a cartoon or film still used as a joke. Learn the format, not their video.
It suits anyone who sells know-how, and a business showing how it won its own customers.

**The numbered system.** How this business really works, as a short numbered list of jobs or steps ("the steps my clinic takes", not only anything to do with AI).
The whole list shows first with the current step lit, on one clean screen, the presenter small in a corner with one word beside them.
Each step says what it does, then shows one piece of THEIR real proof on screen: a ranked list, a before and after, a chart of their own numbers, a real message that changed how they work.
A step with no real proof shows the step without a number. The boxes still feed it: box 1 and the gain open it, and the end says what is left for the viewer to do, then one comment word.
The look follows the customer's picked style when they have one.

These are selling reels: judge them by replies, bookings and sales, not by views, and we have no proof yet that the breakdown or the numbered system reaches strangers.
So about one in five ideas is one of these, when real proof exists; the rest of a slate stays on proven viral reels.
When the customer's reel offers a chat or DM assistant, it says it is an assistant, never pretending to be a person.

## How to use this skill

When the user asks for a reel, a hook, or a script:

1. Ask who it is for and what they should get. One sentence.
2. Write **three** hooks. For each, describe frame 0 and every half second up to 3 seconds, and check all eight points of the checklist.
3. Pick the strongest and say why, naming the winning pattern it uses.
4. Fill the boxes above, leaving out any with no real fact, then write the script line by line. Next to every line, write what happens on screen. No line without a visual.
5. Write the comment keyword and the real thing the DM delivers.
6. Write the caption: problem, solution, the steps, then the keyword.

When the user asks why a post flopped:

1. Look at frame 0, 0.5s, 1s, 2s and 3s only.
2. Compare against the loser patterns: abstract background, static card, empty frame 0, small text, about AI instead of the viewer.
3. Check Rules 2, 3 and 4.
4. Give the one change that would have mattered most, then a rewritten hook that passes the checklist.

## Output format for a reel plan

```
WHO IT'S FOR: ...
BOXES: who / pain / more pain / others get wrong / why you / proof (whose) / what you do / feeling / one action
HOOK (0-3s):
  0.0s  [what is on screen, already moving, recognisable]
  0.5s  [first spoken word] ...
  1.2s  [the extraordinary event lands] + [the claim, word by word]
  3.0s  [transition into the body]
CHECKLIST: 1 ✓ 2 ✓ 3 ✓ 4 ✓ 5 ✓ 6 ✓ 7 ✓ 8 ✓
SCRIPT:
  line 1 -> on screen: ...
  line 2 -> on screen: ...
CTA: Comment <KEYWORD> -> DM delivers: ...
CAPTION: ...
```

Made by Ootto (ootto.ai). Free and MIT licensed.