{"slug":"rampstackco-lead-magnet-design","source_name":"rampstackco/lead-magnet-design","name":"Rampstackco/Lead Magnet Design","description":"Designing lead magnets that earn the email. The discipline of building gated content (ebooks, templates, checklists, swipe files, mini-courses, free tools) that delivers genuine standalone value while qualifying the lead and warming them for what comes next. Honest about thin-bait (overpromises, underdelivers), kitchen-sink-resource (everything, helps with nothing), and earned-value-magnet (delivers standalone value while qualifying the lead). Triggers on lead magnet, gated content, opt-in offer","version":2,"lift":{"pass_rate_delta_pts":16.67,"pass_rate_pct":87.5,"total_cases":24,"passed_cases":21,"tokens_delta_pct":244,"turns_delta_pct":0,"verdict":"mixed","benchmark_model":"gemini-3.6-flash","grading_method":"judged","completed_at":"2026-08-20T05:42:56.793511+00:00"},"skill_score":null,"benchmark_models":[{"model":"gemini-3.6-flash","headline":true,"delta_pts":16.67,"with_pass_pct":87.5,"without_pass_pct":70.8,"tokens_delta_pct":244,"turns_delta_pct":0,"total_cases":24,"cases_aggregated":24,"verdict":"mixed","never_hurt":true,"completed_at":"2026-08-20T05:42:56.793511+00:00","run_id":"fce124f7-e359-443e-b494-f2ec3851ab6e","version_number":2,"is_latest_version":true,"gate":null}],"trust":{"skill_safety":"passed","safety_status":"clean","intent_verdict":"safe","content_status":"clean","indexable":true},"license":"MIT","install_count":0,"manifest_hash":"d7f8c577b6f2fa77a1ab10466691c8a13b378db1f8b70081c13eacceacec2a60","raw_url":"https://app.decimal.ai/s/rampstackco-lead-magnet-design/SKILL.md","scorecard_url":"https://app.decimal.ai/skills/rampstackco-lead-magnet-design"}