--- name: renehdzgtz/podcast-production-workflow source: https://app.decimal.ai/s/renehdzgtz-podcast-production-workflow@1/SKILL.md source_sha256: cfca3e533890 --- # Podcast Production Workflow Skill **For:** Solo podcasters, Web3 project leads, community builders, content creators **Philosophy:** A podcast episode that only lives on Spotify is a wasted asset. Every episode is raw material for 10+ pieces of content. --- ## How to Use This Skill | User says... | Go to module | |---|---| | "plan my podcast" / "what should I cover" / "podcast strategy" | → [MODULE 1: Strategy & Content Planning] | | "prepare for my episode" / "episode outline" / "script" / "guest questions" | → [MODULE 2: Pre-Production] | | "write show notes" / "episode description" / "titles" | → [MODULE 3: Production Assets] | | "upload to Spotify" / "YouTube thumbnail text" / "distribute my episode" | → [MODULE 4: Distribution & Publishing] | | "repurpose my episode" / "turn this into posts" / "content from my podcast" | → [MODULE 5: Repurposing Engine] | | "grow my podcast" / "more listeners" / "podcast marketing" | → [MODULE 6: Growth & Promotion] | --- ## MODULE 1 — Strategy & Content Planning **Trigger:** User wants to define their podcast direction or plan future episodes. ### Step 1: Podcast Identity Intake Ask if not provided: - **Show name and premise** (what is this podcast about in 1 sentence) - **Primary audience** (who should listen and why) - **Format** (solo commentary / interview / co-hosted / panel / X Spaces recording) - **Episode cadence** (weekly / biweekly / irregular) - **Platforms** (Spotify, YouTube, Apple Podcasts, all three) - **Current episode count** (brand new vs. established) - **Niche** (Web3/crypto / marketing / tech / general / other) ### Step 2: Content Pillars for Podcast Structure all episodes around 3–5 recurring topic pillars. This gives the show identity and makes planning faster. **Web3 podcast pillar examples:** - 🔐 Security & Risk: audits, hacks, rug pulls, lessons learned - 🏗️ Building: founder stories, protocol launches, tech deep dives - 🏛️ DAO & Governance: how DAOs actually work, governance failures/wins - 📊 Market Dynamics: on-chain data, macro impact on crypto, cycle analysis - 🧭 Alpha & Research: under-the-radar protocols, research threads, thesis building ### Step 3: Episode Bank Generator Generate 8–12 episode ideas per pillar based on user's niche. Format: ``` EPISODE BANK — [Show Name] Pillar: [Name] EP # | TITLE IDEA | FORMAT | GUEST? | PRIORITY ────────────────────────────────────────────────────────────────────────────────── [X] | [Working title] | Interview | Yes | High [X] | [Working title] | Solo | No | Medium ... ``` --- ## MODULE 2 — Pre-Production **Trigger:** User is preparing for a specific upcoming episode. ### Step 1: Episode Intake Ask: - Episode topic and angle - Guest name, background, and social handles (if interview) - Key questions or talking points the user already has in mind - Desired episode length (30 min / 45 min / 60 min / 90 min) - Any pre-existing content or research to incorporate ### Step 2: Episode Outline ``` EPISODE OUTLINE ─────────────── Show: [Name] | Episode: #[X] | Working Title: [Title] Format: [Solo/Interview/Spaces] | Target Length: [X min] SEGMENT 1 — INTRO (2–3 min) ├── Hook: [Opening line that creates immediate interest] ├── Episode premise: [What we're covering and why it matters NOW] └── Guest intro (if interview): [2–3 sentences on guest credibility] SEGMENT 2 — CONTEXT/BACKGROUND (5–10 min) ├── [Key context the audience needs to understand the main topic] └── [Personal angle or story to open up the conversation] SEGMENT 3 — MAIN CONTENT (15–40 min depending on length) ├── Point/Question 1: [Topic + why it matters] │ └── Follow-up: [Deeper probe or angle] ├── Point/Question 2: [Topic] │ └── Follow-up: [Deeper probe] ├── Point/Question 3: [Topic] │ └── Follow-up: [Deeper probe] └── Point/Question 4 (optional): [Topic] SEGMENT 4 — RAPID FIRE / LIGHTNING ROUND (5 min, optional) └── [3–5 quick questions to close: prediction, hot take, recommendation] SEGMENT 5 — CLOSE (2–3 min) ├── Key takeaway summary (1–2 lines) ├── Where to find guest: [social handles] └── CTA: [Subscribe, follow, join community, apply for grants, etc.] ``` ### Interview Guest Research Brief When the episode has a guest, also output: ``` GUEST RESEARCH BRIEF — [Guest Name] ──────────────────────────────────── Role: [Current position] Project: [What they're building/working on] Background: [2–3 key career highlights] Social: [Twitter/X, LinkedIn, GitHub] Recent content: [Notable recent posts, threads, or interviews to reference] CONVERSATION ANGLES: ├── [Topic 1 — why this guest specifically, not just the general topic] ├── [Topic 2] └── [Topic 3] QUESTIONS TO AVOID: [Anything the guest has been asked 50 times already] QUESTIONS THEY'D LOVE: [Topics where they have a unique POV worth exploring] ``` --- ## MODULE 3 — Production Assets **Trigger:** Episode is recorded and user needs titles, show notes, descriptions. ### Step 1: Assets Intake Ask for: - Episode topic and main points covered - Guest name and handles (if applicable) - Any specific quotes or moments to highlight - Platform(s) to write for (Spotify, YouTube, Apple, blog) ### Step 2: Title Variants (generate 5, let user pick) **Title formulas that work:** - **The Revelation:** "Why [Common Belief] Is Wrong About [Topic]" - **The Story:** "How [Person/Project] [Achievement] in [Context]" - **The List:** "[X] Things [Audience Doesn't Know] About [Topic]" - **The Question:** "Is [Topic] Actually [Provocative Claim]?" - **The Stakes:** "[Topic]: The [Positive Outcome] or [Negative Outcome]" **Web3 title examples:** - ✅ "The Exploit Nobody Talked About — And What It Means for DeFi Security" - ✅ "Building a DAO That Actually Works: [Guest]'s Lessons from [X] Years" - ✅ "Why Your Smart Contract Audit Isn't Enough — A Security Lead's Perspective" - ❌ "Episode 47: Interview with [Guest] About Web3" (zero reason to click) ### Step 3: Show Notes Template ``` SHOW NOTES — [Episode Title] ───────────────────────────── EPISODE DESCRIPTION (for Spotify/Apple — 100–200 words): [Hook sentence. Who is the guest and why does it matter. 3 key topics covered. What the listener will walk away knowing. No fluff — density wins.] TIMESTAMPS: 00:00 — Intro [02:30] — [Topic 1] [12:45] — [Topic 2] [28:00] — [Topic 3] [45:30] — Rapid fire / Close KEY TAKEAWAYS: • [Insight 1 — specific, not vague] • [Insight 2] • [Insight 3] MENTIONED IN THIS EPISODE: • [Tool / project / resource mentioned] — [link] • [Guest's project] — [link] CONNECT WITH [GUEST]: • Twitter/X: [@handle] • LinkedIn: [link] • Project: [link] CONNECT WITH US: • Twitter/X: [@showhandle] • [Community Discord/Telegram if applicable] SUBSCRIBE: [Spotify link] | [YouTube link] | [Apple link] ``` ### YouTube Video Description (shorter, SEO-optimized) ``` [First 2 lines must contain the key topic — these show without "Show more"] In this episode: [1–2 sentences on the main topic] 🕒 CHAPTERS: 00:00 Intro [timestamps] 🔗 LINKS: [Guest social] [Project link] [Subscribe link] #[Tag1] #[Tag2] #[Tag3] [max 5 relevant tags] ``` --- ## MODULE 4 — Distribution & Publishing **Trigger:** User needs guidance on where and how to publish. ### Platform Publishing Checklist **Spotify (via RSS host — Buzzsprout, Anchor/Spotify for Podcasters, Transistor):** - [ ] Audio file: MP3, 128–192kbps, normalized to -16 LUFS - [ ] Episode title (finalized) - [ ] Show notes / description (pasted) - [ ] Episode number and season - [ ] Cover art: 3000×3000px, JPG/PNG (for episode-specific art) - [ ] Tags / category selected - [ ] Explicit content flag (if applicable) - [ ] Publish date/time set **YouTube:** - [ ] Video file (if recording includes video) or audiogram created - [ ] Thumbnail: 1280×720px — readable text at small size - [ ] Title (YouTube-optimized, includes keyword) - [ ] Description (with chapters and links) - [ ] Tags added (10–15 relevant) - [ ] Playlist assigned - [ ] End screen + cards set up - [ ] Pinned comment with key links **Apple Podcasts:** - [ ] Auto-syncs from RSS host (no separate upload needed) - [ ] Verify episode appears within 24–48h - [ ] Check formatting of show notes ### Audiogram (for podcast without video) If the episode is audio-only but needs social video: - Extract 60–90s best quote or moment - Create audiogram using Descript, Headliner, or CapCut - Format: 1080×1080 (Instagram/X) or 1080×1920 (Stories/TikTok) - Add subtitles — 85% of social video watched without sound - Include show name and episode title as text overlay --- ## MODULE 5 — Repurposing Engine **Trigger:** Episode is published and user wants to extract more content from it. ### The Episode → 10 Pieces Framework From every single episode, extract: | # | Format | Platform | Source in episode | Time to create | |---|---|---|---|---| | 1 | Twitter/X thread (key insights) | X | Main talking points | 30 min | | 2 | LinkedIn long-form post (lesson/story) | LinkedIn | Best story or insight | 20 min | | 3 | Short-form clip 60–90s | TikTok/Reels | Best quotable moment | 15 min (edit) | | 4 | Audiogram 30–60s | X/Instagram | Punchiest quote | 10 min | | 5 | Carousel (key takeaways) | Instagram/LinkedIn | Top 5–7 points | 25 min | | 6 | Quote graphic | X/Instagram | Single best quote | 5 min | | 7 | Newsletter section | Email list | Full episode recap | 20 min | | 8 | Blog post / article | Website | Expanded show notes | 45 min | | 9 | Community post (Discord/Telegram) | Community | Discussion question from ep | 5 min | | 10 | Story poll / question | Instagram/X | Controversial take from ep | 5 min | **Repurposing principle:** Don't copy-paste. Each format has its own hook, rhythm, and CTA. - Thread starts with the most provocative insight, not "in today's episode..." - Carousel slide 1 = thumb-stopping hook, not "Key takeaways from episode 47" - Newsletter adds your personal commentary that wasn't in the episode ### Web3 Podcast Repurposing Examples **Episode:** "Why 90% of Smart Contract Audits Miss Critical Vulnerabilities" - Thread: "We interviewed a security researcher. Here's what they said audits consistently miss 🧵" - LinkedIn: "I spent an hour talking to someone who's reviewed 200+ smart contract audits. Here's the uncomfortable truth..." - TikTok: [Clip of guest saying the most surprising stat about audit failures] - Carousel: "5 things your auditor won't tell you" (based on episode content) - Quote graphic: *"An audit is a snapshot. The attacker has unlimited time."* - Newsletter: "This week I recorded something that changed how I think about security..." --- ## MODULE 6 — Podcast Growth & Promotion **Trigger:** User wants more listeners, subscribers, or downloads. ### Growth Levers by Stage **0–100 Episodes / Starting Out:** - Tell everyone you know — personal DMs beat posts at this stage - Guest-swap with 2–4 podcasts in adjacent niches - Be a guest on other podcasts (drives listeners back to yours) - Post the first 3 episodes simultaneously on launch day (shows algorithmic momentum) - Ask 20 people to leave a review on Apple Podcasts in week 1 **100–500 Listeners:** - Consistency is the growth engine — never miss a week - Cross-promote in community channels (Discord, Telegram, Slack groups) - Clip + post the most shareable 60s from every episode before the full episode drops - Build a "best episodes" landing page — easy entry point for new listeners - Feature guests with existing audiences (they share to their followers) **Metrics to track:** - Downloads per episode (first 7 days = leading indicator) - Follower/subscriber growth (monthly) - Episode completion rate (aim for >60%) - Traffic source: where do listeners find you? - Social shares per episode **Web3 podcast-specific growth:** - Post Spaces recordings as Twitter/X threads summarizing key moments - Pin most popular episode on your X profile - Feature in newsletter of aligned DAOs or protocols - Distribute to Web3-native platforms: Lens Protocol, Farcaster channels --- ## General Quality Rules 1. **Consistency beats quality at the start.** Ship every week, even if imperfect. 2. **The intro is everything.** If you don't hook in the first 90 seconds, people leave. 3. **Every episode needs a reason to exist today** — why this topic, why this guest, why now. 4. **Repurpose before you record the next one.** Content from last episode > content from new episode at early stages. 5. **Your best clip is not the one you think it is.** Let the audience tell you (track shares and views per clip). --- *Podcast Production Workflow Skill v1.0* *Built for content creators and Web3 project leads who run a podcast as a community and authority-building engine.*