---
name: ryze-ai-adgent-seo-audit
description: "Full SEO audit of a site from its real Search Console + GA4 data — indexation health, CTR anomalies, decaying pages, striking-distance keywords, quick wins. Use when asked to \"audit my site\", \"SEO audit\", \"why is my organic traffic down\", or \"SEO health check\"."
license: "MIT"
metadata:
  decimalai-skill-id: "9d1d795a-6343-4a9c-8123-3e1840c03ace"
  decimalai-version-id: "9828da13-5e0f-467c-a8b7-66ac8fae375d"
  decimalai-version: "3"
  decimalai-body-sha256: "08e301056a657ca9df1c78fd6bfec78231e87f03d1451cedc8cdb72e2582e964"
  decimalai-name: "ryze-ai-adgent/seo-audit"
  decimalai-format: "1"
  decimalai-invocation: "model"
  decimalai-category: "marketing"
  decimalai-source: "https://app.decimal.ai/s/ryze-ai-adgent-seo-audit@3/SKILL.md"
---
# SEO Audit

## Requires

The free Ryze MCP connector (`https://connector.get-ryze.ai/mcp`). Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=open-seo-mcp-skills

Audit the user's site using their own data via the Ryze MCP. No estimates — everything below comes from their actual GSC/GA4.

## Workflow

1. **Pick the property.** `google_search_console__listSites`. If several, use the one matching the user's domain; confirm only when ambiguous.
2. **Indexation.** `google_search_console__getIndexationSummary` — indexed vs not-indexed counts and reasons. Flag anything unusual (large "Crawled — currently not indexed", spikes in excluded pages).
3. **Performance baseline.** `google_search_console__runRawSearchAnalytics`: last 90 days vs previous 90, dimensions `query` and `page` (two calls each period). Compute clicks/impressions/CTR/position deltas.
4. **Find the problems:**
   - **Decaying pages** — pages whose clicks dropped >30% period-over-period
   - **CTR anomalies** — queries with position ≤ 5 but CTR < 2% (title/meta problem)
   - **Striking distance** — queries at position 8–20 with high impressions (one push from page 1)
   - **Cannibalization** — same query, multiple ranking pages splitting clicks
5. **Spot-check pages.** For the 3–5 worst pages, `google_search_console__inspectUrl` — canonical, indexing state, last crawl.
6. **Cross-check traffic.** `google_analytics__runRawReport` — organic sessions + conversions by landing page, same periods. A page can hold rankings but lose revenue; call that out.
7. **AI traffic.** `google_analytics__getAIReferrals` for the same window — note whether AI engines are becoming a meaningful channel for this site.

## Output

A report with: verdict up top (one paragraph, is the site healthy or not and the #1 issue), then sections — Indexation, Losers, Quick wins (striking distance + CTR fixes, ranked by impressions), Cannibalization — each with a table and the specific fix. End with a prioritized 5-item action list.

## Fallbacks

If GSC isn't connected, say so and point to Ryze connector setup (https://help.get-ryze.ai/claude/connect) — do not substitute third-party estimates for the site's own data.