---
name: whatsuppiyush/growth-os
source: https://app.decimal.ai/s/whatsuppiyush-growth-os@1/SKILL.md
source_sha256: c0d9fc037f95
---

# Growth OS: the router

There are 21 discipline skills covering every layer of growth, plus goal playbooks that
sequence them. This skill is the front door. It takes a goal or a symptom and points to the
exact skill(s) to invoke and the order to run them in.

## When to use this

Reach for this skill when:

- The request is broad or vague: "help me grow", "where do I start", "what's next".
- The problem spans disciplines: a launch touches strategy, brand, copy, channels, and analytics.
- The user names a symptom, not a cause: "traffic but no sales", "I don't know what's broken".
- You need an order of operations, not a single tactic.

If the request already maps cleanly to one discipline (for example "write a cold email",
"audit my landing page"), skip the router and invoke that skill directly. The tables below
tell you which one.

## How to route

1. Match the request to a row in **By goal** or **By symptom** below.
2. If several skills apply, run them in the listed order (upstream diagnosis before downstream
   execution). Fix the upstream blocker before pouring more into the top of the funnel.
3. For a multi-step effort (a launch, a zero-to-first-users push), jump to the matching
   **goal playbook** instead of stitching skills yourself.
4. When the cause is unknown, start with `strategy-fundamentals` or `analytics-data`. They
   diagnose which layer is actually broken before anyone executes.

## By goal

| The user wants to... | Route to (in order) |
|---|---|
| Decide what to work on next / find PMF / pick a channel | `strategy-fundamentals` |
| Launch a product or run a go-to-market push | Playbook: **launch-a-product** (sequences several skills) |
| Get the first ~1000 users | Playbook: **acquire-first-users** |
| Grow organic search traffic | `seo-content`, then `ai-search-geo` for AI-answer visibility |
| Get recommended by ChatGPT / Perplexity / AI Overviews | `ai-search-geo` |
| Grow an audience without ad spend | `organic-social` |
| Run profitable paid ads | `paid-acquisition` (creative words from `copywriting-messaging`) |
| Book calls / close deals via cold outreach | `sales-outbound` |
| Get creators/influencers to promote the product | `influencer-creator` |
| Build and run an email / newsletter program | `email-marketing` |
| Raise conversion on one page or flow | Playbook: **improve-conversion** (sequences `conversion-cro` + copy + psychology + proof) |
| Find and fix where a whole funnel leaks | Playbook: **fix-a-leaky-funnel** |
| Make the product itself drive growth (onboarding, referral, viral) | `product-led-growth` |
| Reduce churn / grow LTV / win back customers | `retention-lifecycle` |
| Set or fix pricing and packaging | `pricing-monetization` |
| Build a distinctive, defensible brand | `brand` |
| Write or fix persuasive copy | `copywriting-messaging` |
| Apply psychology to lift conversion or perceived value | `marketing-psychology` |
| Grow a Shopify / DTC store | `ecommerce` |
| Copy a proven growth play from a real company | `growth-teardowns` |
| Measure whether growth is working / prove causality | `analytics-data` |
| Make the first growth/marketing hire | `hiring-team` |
| Pick or build the growth tool stack | `tools-stack` |

## By symptom (diagnostic)

Start from what hurts. Each symptom names the most likely broken layer and where to look.

| Symptom | Likely cause | Route to (in order) |
|---|---|---|
| "I don't know what's broken" | No diagnosis yet | `strategy-fundamentals` (Five Fits), then `analytics-data` |
| "Our funnel is leaking, where?" | Unknown funnel stage | Playbook: **fix-a-leaky-funnel** (finds the stage, then dispatches) |
| Traffic but no sales / no signups | Page or offer, not traffic | Playbook: **improve-conversion**, then `pricing-monetization` |
| Clicks but no signups (from ads) | Ad-to-page message mismatch | `conversion-cro` + `paid-acquisition` (check message match) |
| Ads get clicks, no conversions; CAC climbing | Creative fatigue or funnel leak | `paid-acquisition`, then `conversion-cro` |
| Users sign up but never activate | Time-to-value gap | `product-led-growth` (activation), then `retention-lifecycle` |
| Users churn / cancel / go dormant | Retention loop missing | `retention-lifecycle`, then `product-led-growth` |
| Cold emails get no replies | Targeting, copy, or deliverability | `sales-outbound` |
| Emails land in spam / open rate dropped | Deliverability or list health | `email-marketing` |
| Posts get no reach / won't take off | Hook, format, or cold-start | `organic-social` |
| We rank on Google but AI never mentions us | AI-answer invisibility | `ai-search-geo` |
| Page won't rank / "what should I write" | Content SEO gap | `seo-content` |
| Pricing page isn't converting / ARPU too low | Pricing model, not the page | `pricing-monetization`, then `marketing-psychology` |
| "We look like every competitor" / feels generic | Undifferentiated brand/positioning | `brand`, then `strategy-fundamentals` |
| Copy "isn't landing" / reads like a pitch deck | Messaging | `copywriting-messaging` |
| Reported ROAS looks too good / doesn't match real growth | Attribution illusion | `analytics-data` (incrementality) |
| Growth spikes then dies | One-off hacks, no loop | `strategy-fundamentals` (loops), then `product-led-growth` |
| Drowning in tools / subscriptions | Stack sprawl | `tools-stack` |
| Overloaded, need to hire | First growth hire | `hiring-team` |
| Carts get abandoned / AOV too low | Store mechanics | `ecommerce`, then `retention-lifecycle` (cart recovery) |

## The 21 disciplines, by department

**Marketing (13)**
- `strategy-fundamentals` - what to build, who for, which channel, why it compounds. The upstream diagnosis.
- `brand` - mission, voice, positioning against an enemy, naming, rebrands, earned-media stunts.
- `copywriting-messaging` - headlines, value props, hooks, framework-driven persuasive copy.
- `marketing-psychology` - behavioral principles for conversion and perceived value.
- `conversion-cro` - landing pages, PDPs, checkout, A/B tests, funnel drop-off.
- `pricing-monetization` - value metric, tiers, anchoring, discounts, trials, high-ticket.
- `paid-acquisition` - Meta/Google/TikTok/YouTube/Amazon ads end to end.
- `organic-social` - audience and reach without ad spend across social platforms.
- `email-marketing` - owned-email program, deliverability, sequences, segmentation.
- `influencer-creator` - creators, UGC, affiliates, ambassador programs.
- `launch-gtm` - product launches, Product Hunt, press, limited drops.
- `product-led-growth` - product as the growth engine: onboarding, activation, referral, viral loops.
- `retention-lifecycle` - churn recovery, loyalty, habit loops, LTV.
- `ecommerce` - Shopify/DTC store conversion, cart recovery, AOV, marketplaces.

**SEO (2)**
- `seo-content` - technical foundation, keyword research, page types, ranking, internal links, backlinks.
- `ai-search-geo` - GEO/AEO visibility in ChatGPT, Perplexity, AI Overviews, Gemini, Claude.

**Sales (1)**
- `sales-outbound` - cold email, follow-ups, deliverability, AI personalization, founder-led selling.

**Writing (1)**
- `copywriting-messaging` - listed under marketing; the words layer for every channel.

**Research (2)**
- `analytics-data` - the metric that matters, causal proof, experiment prioritization.
- `growth-teardowns` - reusable plays reverse-engineered from real companies.

**Operations (2)**
- `hiring-team` - the first/next growth hire, archetype, sourcing, test projects.
- `tools-stack` - pick, assemble, and build the growth tool stack.

## Goal playbooks

For efforts that span several disciplines, use a playbook. It gives the ordered workflow so
you invoke the right skill at each step instead of guessing.

- **launch-a-product** - sequences strategy, positioning/brand, copy, launch-gtm, the acquisition
  channels, and analytics into an ordered launch workflow.
- **acquire-first-users** - the zero-to-first-1000 sequence: pick a channel, run it, convert,
  activate, and measure.
- **fix-a-leaky-funnel** - diagnose WHERE the funnel leaks with data, then dispatch to
  `conversion-cro`, `product-led-growth`, `retention-lifecycle`, or `pricing-monetization`.
- **improve-conversion** - raise one page or flow by running `conversion-cro` (structure),
  `copywriting-messaging` (words), `marketing-psychology` (persuasion), then `analytics-data` (proof).

Add new playbooks here as they are written. Each one names the discipline skills it sequences.

## Order-of-operations rule

When in doubt, work top-down: **diagnose before executing, and fix the upstream leak first.**
Strategy points at the leak (`strategy-fundamentals`). Analytics confirms it (`analytics-data`).
The discipline skills fix it. Do not scale acquisition into a funnel that still leaks.

---

From **God of Skills**: a curated, hand-tested directory of AI skills, prompts, templates and image style guides.
Source: https://godofskills.com/skills/growth-os?ref=claude-skill