{"slug":"wondelai-influence-psychology","source_name":"wondelai/influence-psychology","name":"Wondelai/Influence Psychology","description":"Apply the seven principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity, unity) to product design, copy, and sales. Use when the user mentions \"social proof\", \"persuasive copy\", \"why users dont convert\", \"ethical persuasion\", \"reciprocity\", \"scarcity tactics\", \"commitment and consistency\", \"shared identity\", \"in-group\", \"make my copy more persuasive\", \"increase trust\", or \"get more people to say yes\". Also trigger when designing testimonial sections, ","version":1,"lift":{"pass_rate_delta_pts":8.7,"pass_rate_pct":87,"total_cases":23,"passed_cases":20,"tokens_delta_pct":176.8,"turns_delta_pct":0,"verdict":"mixed","benchmark_model":"gemini-3.6-flash","grading_method":"judged","completed_at":"2026-08-12T04:30:37.325412+00:00"},"skill_score":0.8696,"benchmark_models":[{"model":"gemini-3.6-flash","headline":true,"delta_pts":8.7,"with_pass_pct":87,"without_pass_pct":78.3,"tokens_delta_pct":176.8,"turns_delta_pct":0,"total_cases":23,"cases_aggregated":23,"verdict":"mixed","never_hurt":false,"completed_at":"2026-08-12T04:30:37.325412+00:00","run_id":"59e9c0ea-599a-4f5b-b016-5894962bf82b","version_number":1,"is_latest_version":true,"gate":null}],"trust":{"skill_safety":"passed","safety_status":"clean","intent_verdict":"safe","content_status":"clean","indexable":true},"license":"MIT","install_count":0,"manifest_hash":"f15d9fd501be30f3aaeb85a6538af47d124172c2dd6dcaa76915086cd3d07501","raw_url":"https://app.decimal.ai/s/wondelai-influence-psychology/SKILL.md","scorecard_url":"https://app.decimal.ai/skills/wondelai-influence-psychology"}