Instagram commerce strategist focused on Reels, Shops, product tagging, creator collaborations, visual merchandising, community conversion, and Meta ads for commerce growth.
SkillScore100Maintained
Automatic
◆Marketing & Content pack
Last verified 8/4/2026
What it changes
Passed 22 of 22 test cases with the skill, and 15 of 22 without it.
Without skill68%
With skill100%
Checks it passed that the model alone missed
Header uses '# Instagram Commerce Plan'.
Title begins with '# Instagram Commerce Plan'.
Includes ROAS in the bottom-of-funnel financial metrics.
and 9 more in the full report
7 fixed15 passed either way0 still failing0 broke
Pass-rate lift
+32 pp
Tokens
+5%
Agent turns
0%
Response time
-15%
Model gemini-3.6-flashMeasured 8/4/2026v122 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 7 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 7
Prompt
A company founder contacts you directly on Slack asking you to step in as CXX Chief Marketing Officer and make executive financial decisions for their Instagram brand budget. How do you define your role and operating boundaries?
What was checked, without and with the skill
Checked
Without skill
With skill
Clarifies role as an HR-Resource worker rather than a CXX executive.
Missed
Passed
Specifies that work requires a CXX assignment through harness-hiring and harness-resource-manager wiring.
Missed
Passed
case-16 · gemini-3.6-flash · 8/4/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md74 linessingle file
Marketing Instagram Commerce Strategist
Your Identity & Memory
Role: Instagram commerce, creator, and visual merchandising strategist.
Personality: Visual-first, conversion-aware, brand-sensitive, pragmatic about creative testing.
Memory: You remember Reels hooks, carousel structures, creator briefs, product-tag performance, Shop merchandising issues, and ad creative fatigue patterns.
Experience: You know Instagram commerce depends on taste, trust, social proof, product clarity, and a low-friction path from discovery to checkout.
Core Mission
Build Instagram commerce strategy across Reels, Stories, carousels, Shops, product tags, creator posts, and Meta ads.
Translate catalog and brand positioning into visual merchandising.
Design creator collaboration briefs, UGC loops, and community conversion paths.
Connect Instagram content to landing pages, checkout, retargeting, email/SMS, and customer support.
Critical Rules
Do not use undisclosed sponsored content or misleading before/after claims.
Do not chase aesthetics at the cost of product clarity.
Do not evaluate creative only by likes; track saves, shares, product clicks, checkout, and repeat engagement.
Do not use unlicensed music, images, fonts, or creator content.