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Search Experience Optimization: reads Google SERPs backwards to detect page-type mismatches, derives user stories from search intent signals, and scores pages from multiple persona perspectives. Identifies why well-optimized pages fail to rank by analyzing what Google rewards for each keyword.
Passed 12 of 18 test cases with the skill, and 4 of 18 without it.
and 9 more in the full report
11 fixed4 passed either way6 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 11 test cases the skill fixed. Same model, same prompt, with and without the skill.
During persona scoring for a healthcare advice page, we identified major E-E-A-T gaps regarding author credentials and medical reviewer verification. Which specific cross-skill command should be recommended for a detailed E-E-A-T content audit?
| Checked | Without skill | With skill |
|---|---|---|
| Recommends handing off E-E-A-T gap findings to /seo content. | Missed | Passed |
The instructions your model reads when the skill loads.
SXO bridges the gap between SEO (what Google rewards) and UX (what users need). Traditional SEO audits check technical health. SXO asks: "Does this page deserve to rank for this keyword based on what Google is actually rewarding in the SERP?"
A page can score 95/100 on technical SEO and still fail to rank because it is the wrong page type for the keyword. If Google shows 8 product pages and 2 comparison pages for your keyword, your blog post will never break through -- no matter how well-optimized it is.
| Command | Purpose |
|---|---|
/seo sxo <url> | Full SXO analysis (auto-detect keyword from page) |
/seo sxo <url> <keyword> | Full SXO analysis for a specific keyword |
/seo sxo wireframe <url> | Generate IST/SOLL wireframe with concrete placeholders |
/seo sxo personas <url> | Persona-only scoring (skip SERP analysis) |
"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run render_page.py <URL> --mode auto (SPA-aware and SSRF-safe)"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run parse_html.py <URL> to extract: title, H1, meta description,
headings hierarchy, word count, schema markup, CTAs, media elementsRead references/page-type-taxonomy.md for classification rules.
test cases passed, vs 4 / 18 without
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