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Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a SHIP/FIX/BLOCK/UNDECIDED gate on own exported data. Not for campaign structure design — use campaign-architect; not for creative production — use ad-creative-builder. 付费广告账户审计/ROAS评分
Passed 20 of 22 test cases with the skill, and 7 of 22 without it.
and 18 more in the full report
13 fixed7 passed either way2 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 13 test cases the skill fixed. Same model, same prompt, with and without the skill.
An account evaluated under direct-response profile scores 78 across all 20 criteria. No instrumentation failures, double-counting, claim breaches, or unsafe placements exist. What is the final status and score?
| Checked | Without skill | With skill |
|---|---|---|
| Outputs a DONE or SHIP verdict | Missed | Passed |
| Reports the final score as 78 | Passed | Passed |
The instructions your model reads when the skill loads.
Audit one paid-media account or portfolio for incremental contribution and operating quality under declared constraints. Platform-reported ROAS is one input, never the objective or truth set by itself.
Audit this USD account for direct response using 7-day click, 3-day lag, and $120 CAC ceiling.
Run the incremental-profit profile against the holdout and order-ID exports.
Reads: one normalized account/portfolio evidence set. Writes: only a permissioned v3 artifact. Done when: required context and all 20 states are explicit, vetoes use verified evidence, and scorer output is reported without executing spend changes.
This skill judges. conversion-signal-qa, attribution-reconciler, campaign-architect, ad-creative-builder, and budget-pacing-monitor build/fix the inputs. Never enable campaigns, change bids, upload audiences, or scale budgets without separate explicit approval.
| Need | Preferred evidence |
|---|---|
| Delivery/spend | Campaign, query, placement, audience, and change-history exports |
| Outcome truth | Deduplicated order/lead IDs from ecommerce, analytics, or CRM |
| Economics | Currency, margin/contribution, CAC/payback constraint |
| Attribution | Platform + own-data timestamps/IDs, normalized windows and lag |
| Safety/claims | Placement report, rendered ad/landing, approved claim/disclosure state from offer-claims-registry (the paid claims SSOT) |
| Incrementality | Holdout/geo split/causal test, otherwise explicitly labeled proxy |
Read ../../../references/auditor-runbook.md, scoring-semantics.md, roas-benchmark.md, and the ROAS catalog entry. Standalone installs use bundled immutable references/auditor-runtime.md; never fetch mutable main. Before deterministic calls, follow runtime-invocation.md, resolve AARON_SKILLS_ROOT="${CLAUDE_PLUGIN_ROOT:-$(git rev-parse --show-toplevel 2>/dev/null || true)}", and require the scorer, validator, and typed catalogs. If unavailable, return score_state: NOT_SCORED / score_confidence: not_scored with no gate verdict or persistent artifact.
test cases passed, vs 7 / 22 without
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