▸case-01 A cross-border retailer setting up a TW Shopify store wants to display product prices as NT$1,000 on product listing pages and add 5% business tax at checkout during cart calculation, which is standard in US e-commerce. Advise on whether this complies with Taiwan B2C retail tax display regulations and how prices must be listed. | pass→pass | 43,942 | 46,216 | +5% | 1 | 1 | 0% | 2,172 | 2,583 | +19% | 0 | 0 | — |
▸case-02 Our brand sells a wireless earbud on momo for NT$2,990 and on our DTC site Cyberbiz for NT$2,990. We want to run a 48-hour DTC flash sale at NT$2,490 using a direct price drop on Cyberbiz. What risk does this pose with momo's crawler and pricing algorithms, and how should we structure the DTC discount instead? | pass→pass | 16,673 | 53,066 | +218% | 1 | 1 | 0% | 2,746 | 2,894 | +5% | 0 | 0 | — |
▸case-03 We are calculating margin for a NT$1,000 retail item on Shopee TW during 11.11. Option A is lowering our seller listing price to NT$800. Option B is offering a seller voucher for NT$200 off NT$1,000. Option C is relying on Shopee's platform-funded 20% voucher. A manager claims all three result in the exact same net seller revenue. Evaluate this claim and identify why platform-funded vs seller-funded vouchers differ. | pass→pass | 50,391 | 31,027 | -38% | 1 | 1 | 0% | 3,800 | 4,728 | +24% | 0 | 0 | — |
▸case-04 We are pricing an imported skincare serum for TW consumers. The exact cost markup yields NT$1,012. Our team is considering setting the price at NT$1,010 or NT$1,000. Recommend standard Taiwan e-commerce price-ending conventions for mid-range beauty SKUs to maximize conversion. | pass→pass | 19,006 | 47,256 | +149% | 1 | 1 | 0% | 2,764 | 2,984 | +8% | 0 | 0 | — |
▸case-05 Our TW brand imports supplements from Japan invoiced in JPY. The JPY/TWD exchange rate moved from 0.28 to 0.21 over six months, reducing our landed TWD cost by 25%. Competitors have started lowering prices. Our marketing team wants to immediately cut list prices by 25% across all TW marketplaces. Provide a repricing framework to protect brand equity while maintaining competitiveness. | pass→pass | 21,856 | 24,992 | +14% | 1 | 1 | 0% | 3,237 | 4,006 | +24% | 0 | 0 | — |
▸case-06 Design a discount ladder for a TW DTC consumer electronics brand during Double 11 (雙11) with an average order value (AOV) of NT$2,500. The business goal is to push basket size above NT$4,000 without sacrificing margin on single-item purchases. Structure a multi-tiered discount threshold (滿額折/滿額贈). | pass→pass | 22,322 | 28,385 | +27% | 1 | 1 | 0% | 3,077 | 5,098 | +66% | 0 | 0 | — |
▸case-07 A global audio brand supplies three independent TW distributors who resell on Shopee, Ruten, and Yahoo Auction. One distributor is undercutting the brand's Minimum Advertised Price (MAP) of NT$3,600 by selling at NT$2,990 on Shopee, causing channel conflict with brick-and-mortar dealers. Explain legal and operational enforcement steps standard in Taiwan retail management. | fail→pass | 16,813 | 21,964 | +31% | 1 | 1 | 0% | 2,678 | 3,603 | +35% | 0 | 0 | — |
▸case-08 A home goods brand sells a kitchen appliance at NT$4,800. On PChome 24h, total platform fees (take rate + logistics fulfillment + payment processing) equal 22%. On our DTC SHOPLINE site, payment gateway fees are 2% and fulfillment cost is NT$120 flat. Calculate net payout for both channels at NT$4,800, and evaluate whether DTC price should be lowered to pass savings to consumers. | pass→pass | 17,943 | 20,178 | +12% | 1 | 1 | 0% | 2,629 | 3,084 | +17% | 0 | 0 | — |
▸case-09 A competitor on Coupang TW launches a 6-hour flash sale lowering a competing toaster from NT$1,500 to NT$999. Our product is listed at NT$1,490 across TW channels. The sales director wants to immediately lower our official marketplace list price to NT$990. How should a TW e-commerce operations team handle short-term competitor flash sales? | fail→pass | 17,862 | 28,020 | +57% | 1 | 1 | 0% | 2,704 | 3,966 | +47% | 0 | 0 | — |
▸case-10 An e-commerce accounting intern in Taiwan lists a product gross price at NT$1,050 (含稅) and calculates the 5% business tax payable as `1,050 * 0.05 = NT$52.50`. Verify if this formula is mathematically and legally correct under TW Tax regulations and supply the correct tax extraction formula. | pass→pass | 12,139 | 12,289 | +1% | 1 | 1 | 0% | 2,230 | 2,612 | +17% | 0 | 0 | — |
▸case-11 Coupang TW Rocket Delivery (酷澎火箭速配) purchases inventory on a wholesale buy-out basis (轉售/買斷) and dynamically algorithmically cuts prices to win market share in Taiwan. Our brand contract with momo requires parity with all domestic channels. How should brands manage Coupang's aggressive buy-out pricing to avoid momo penalties? | pass→pass | 24,387 | 25,839 | +6% | 1 | 1 | 0% | 3,330 | 4,218 | +27% | 0 | 0 | — |
▸case-12 A new TW apparel brand on Cyberbiz wants to drive initial DTC customer acquisition. They are deciding between offering 'NT$200 flat discount off first order' vs '15% off first order' for a store with an average basket size of NT$1,500. Evaluate which option performs better in TW consumer psychology and margin protection. | pass→pass | 20,163 | 27,044 | +34% | 1 | 1 | 0% | 3,519 | 3,908 | +11% | 0 | 0 | — |
▸case-13 We participate in Shopee TW's 免運吃到飽 / 免運店家 program, paying a 3% to 5% extra platform program fee on top of standard commission. Should we increase our product list prices across all items to absorb this fee, or incorporate free shipping into a minimum basket threshold on our store? | fail→fail | 19,988 | 23,484 | +17% | 1 | 1 | 0% | 3,226 | 3,896 | +21% | 0 | 0 | — |
▸case-14 A Taiwanese beauty brand is planning its annual promotion calendar across 618, 99 Shopping Day, Double 11 (雙11), and Double 12 (雙12). The team plans to offer the year's absolute lowest price during 618. Is this discount hierarchy optimal for Taiwan e-commerce seasonality? | pass→pass | 18,867 | 16,945 | -10% | 1 | 1 | 0% | 3,106 | 2,870 | -8% | 0 | 0 | — |
▸case-15 We are participating in a momo Super Brand Day (超級品牌日). Momo account managers demand a 30% price reduction on core hero SKUs. How should the brand structure the promotional offer so that it meets momo's performance expectations without destroying list price baseline for the rest of the year? | fail→fail | 20,279 | 23,502 | +16% | 1 | 1 | 0% | 3,212 | 3,844 | +20% | 0 | 0 | — |
▸case-16 Our TW DTC site integrates LINE Shopping (LINE 購物) affiliate traffic with a 5% LINE Points rebate. During a site-wide 20% off sale, a user stacks a 10% influencer coupon code and pays via LINE Pay with 3% credit card rebate. The margin vanishes. How should TW DTC merchants establish discount stacking guardrails? | pass→pass | 23,355 | 24,584 | +5% | 1 | 1 | 0% | 3,547 | 4,070 | +15% | 0 | 0 | — |
▸case-17 Due to rising raw material costs, the COGS of a popular TW food brand's packaged tea increases by 15%. The current retail price is NT$150. If we raise list price to NT$175, consumer price elasticity sensitivity may drop sales volume significantly. What repricing tactics (Shrinkflation / Product Re-bundling) should be evaluated in TW retail e-commerce? | pass→pass | 20,861 | 29,010 | +39% | 1 | 1 | 0% | 3,191 | 4,122 | +29% | 0 | 0 | — |
▸case-18 A TW DTC store wants to offer exclusive discounts through its LINE Official Account (LINE 官方帳號) to drive messaging subscriptions, but wants to prevent general marketplace shoppers from discovering this price and triggering momo price-matching algorithms. How should the offer be delivered? | pass→pass | 17,973 | 19,122 | +6% | 1 | 1 | 0% | 2,624 | 3,082 | +17% | 0 | 0 | — |
▸case-19 What are typical market benchmarks for consumer free shipping thresholds (免運門檻) across Taiwanese e-commerce channels (7-11/FamilyMart C2C/B2C pickup vs home delivery) when setting up store pricing strategies? | pass→pass | 24,745 | 32,595 | +32% | 1 | 1 | 0% | 3,483 | 4,501 | +29% | 0 | 0 | — |
▸case-20 We conducted a Van Westendorp Price Sensitivity Meter survey with 500 respondents for a new SaaS product, gathering four price points: Too Cheap, Cheap, Expensive, and Too Expensive. Provide a step-by-step mathematical guide to calculate the Point of Marginal Cheapness (PMC), Point of Marginal Expensiveness (PME), Indifference Price Point (IDP), and Optimal Price Point (OPP) from the cumulative distribution intersection curves. | pass→pass | 27,267 | 26,697 | -2% | 1 | 1 | 0% | 5,780 | 6,005 | +4% | 0 | 0 | — |
▸case-21 Given a 52-week time-series dataset containing weekly unit sales volume (Q) and net unit selling price (P) for an enterprise software product, specify the log-log ordinary least squares (OLS) regression model `ln(Q) = beta_0 + beta_1 * ln(P) + epsilon` and explain how to interpret `beta_1` as the constant point price elasticity of demand. | pass→pass | 22,308 | 22,192 | -1% | 1 | 1 | 0% | 3,586 | 3,675 | +2% | 0 | 0 | — |
▸case-22 A Taiwanese consumer imports a cross-border parcel valued at NT$3,500 via EZ WAY real-name authentication. Calculate the Taiwan Customs duty and 5% import VAT payable given a 10% customs tariff rate on this tariff code category. | pass→pass | 9,344 | 10,764 | +15% | 1 | 1 | 0% | 1,936 | 1,959 | +1% | 0 | 0 | — |