Landing page and marketing page conversion rate optimization covering value proposition clarity, headline effectiveness, CTA hierarchy, visual flow, social proof placement, objection handling, and structured A/B testing.
SkillScore59Maintained
Automatic
◆Marketing & Content pack
Last verified 8/20/2026
What it changes
Passed 13 of 22 test cases with the skill, and 11 of 22 without it.
Without skill50%
With skill59%
Checks it passed that the model alone missed
Rejects stopping the test early, specifying a minimum requirement of 200 conversions per variant.
Specifies using `headline_scorer.py` with arguments `--headline`, `--audience`, and `--traffic-source`.
2 fixed11 passed either way9 still failing0 broke
Pass-rate lift
+9 pp
Tokens
+200%
Agent turns
0%
Response time
-16%
Model gemini-3.6-flashMeasured 8/20/2026v113 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 2 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 2
Prompt
Which command-line script and arguments would you use to score the headline 'Automate Your Financial Reporting in Minutes' for paid search traffic targeted at CFOs?
What was checked, without and with the skill
Checked
Without skill
With skill
Specifies using `headline_scorer.py` with arguments `--headline`, `--audience`, and `--traffic-source`.
Missed
Passed
case-21 · gemini-3.6-flash · 8/20/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md501 lines4 filesincludes scripts
Page CRO
Production-grade conversion rate optimization framework for marketing pages. Covers the 7-dimension analysis framework, page-type-specific playbooks, copy alternatives methodology, above-the-fold engineering, social proof hierarchy, objection handling patterns, and structured A/B test design.
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just