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Brand Guidelines · code-saurabh | DecimalAI

marketingby code-saurabh

Brand Guidelines

code-saurabh/brand-guidelines

Source code-saurabh/openskills ↗License MIT

Apply brand voice, tone, colors, typography, and visual style consistently across any artifact.

SkillScore86Maintained

Automatic

Marketing & Content pack

Last verified 8/4/2026

What it changes

Passed 19 of 22 test cases with the skill, and 16 of 22 without it.

Without skill73%

With skill86%

Checks it passed that the model alone missed

Identifies the terminology inconsistency as synonym drift.
Recommends using a maximum of 2 font weights per design or page layout.
Names formal/casual, serious/playful, authoritative/humble, and technical/accessible as the four voice axes.

3 fixed16 passed either way3 still failing0 broke

Pass-rate lift: +14 pp
Tokens: +128%
Agent turns: 0%
Response time: -10%

Model gemini-3.6-flashMeasured 8/4/2026v119 of 22 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/code-saurabh-brand-guidelines/SKILL.md https://app.decimal.ai/s/code-saurabh-brand-guidelines/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add code-saurabh-brand-guidelines, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/code-saurabh-brand-guidelines/ and pins it in .decimal/skills.lock

decimalai skills add code-saurabh-brand-guidelines

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/code-saurabh-brand-guidelines/SKILL.md https://app.decimal.ai/s/code-saurabh-brand-guidelines/SKILL.md

Raw file: /s/code-saurabh-brand-guidelines/SKILL.md ↗ · machine-readable summary at /s/code-saurabh-brand-guidelines.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 3 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 3

Prompt

We are documenting our company's brand voice framework. What four standard dimensional axes should we evaluate to define our brand's verbal identity, and what rating range scale should be used to plot our position on each spectrum?

What was checked, without and with the skill
Checked	Without skill	With skill
Names formal/casual, serious/playful, authoritative/humble, and technical/accessible as the four voice axes.	Missed	Passed
Specifies a 1 to 5 numerical scale for rating each voice axis.	Passed	Passed

case-09 · gemini-3.6-flash · 8/4/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md314 linessingle file

Brand Guidelines

Brand is not decoration — it is recognition. Every time a user encounters your product, email, presentation, or doc, they either build trust or erode it. Consistency builds trust. Inconsistency erodes it.

This skill applies brand identity across any artifact: presentations, documents, emails, landing pages, marketing copy, UI components, or any written content. It covers both visual identity (colors, fonts, spacing) and verbal identity (voice, tone, word choices).

Brand Guidelines Principles

Consistency is the work. One perfectly on-brand artifact is easy. Applying the same standards to the 50th artifact in a quarter is the actual challenge. Document decisions so they can be applied without re-inventing each time.
Brand is a system, not a vibe. "Make it feel premium" is not actionable. "Use Playfair Display at 40pt for headlines, #1A1A2E for text, and never use more than two typeface weights on a page" is actionable.
Voice is harder than colors. Anyone can apply a hex code. Writing in a consistent voice — warm but not casual, authoritative but not cold — requires explicit rules and examples.
Exceptions must be deliberate. Breaking brand rules is sometimes right (a playful social post, a technical doc for developers). But it must be a conscious choice, not an accident.
When in doubt, ask for the guidelines. Never invent brand colors or voice. If the user hasn't shared guidelines, ask. A wrong brand color is worse than no color.

Step 0: Gather Brand Assets

Before applying anything, collect:

Color palette — primary, secondary, accent, neutral, semantic (success/error/warning)
Typography — headline font, body font, monospace font, sizes, weights, line heights
Logo — file format, clear space rules, do/don't use cases
Voice and tone guidelines — adjectives that describe the brand voice, examples of good/bad copy
Imagery style — photography direction, illustration style, icon style
Spacing and layout rules — grid system, margins, component spacing

If the user has a brand guide document, ask them to share it. If they only have partial guidelines, ask the targeted questions above and document what they provide.

Visual Identity Application

Color System

Define and apply colors as a semantic system — never use raw hex values scattered throughout:

Track record

Benchmark

19 / 22

test cases passed, vs 16 / 22 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/1/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

code-saurabh / openskills

brand-guidelines/SKILL.md

View on GitHub ↗

License MITImported 8/1/2026Version v1

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Published skills whose descriptions closely match this one, with their headline benchmark lift.

More skills from the same source and nearby in the registry, with their headline benchmark lift.

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See it in action

What's inside

Brand Guidelines

Brand Guidelines Principles

Step 0: Gather Brand Assets

Visual Identity Application

Color System

Track record

Benchmark

Adoption

SkillSafety

Source

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