Content Creation Skill

Content Creation Skill

Guidelines and frameworks for creating effective marketing content across channels.

Content Type Templates

Blog Post Structure

1. Headline — clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO)
2. Introduction (100-150 words) — hook the reader with a question, statistic, bold claim, or relatable scenario. State what the post will cover. Include primary keyword.
3. Body sections (3-5 sections) — each with a descriptive subheading (H2). Use H3 for subsections. One core idea per section with supporting evidence, examples, or data.
4. Conclusion (75-100 words) — summarize key takeaways, reinforce the main message, include a call to action.
5. Meta description — under 160 characters, includes primary keyword, compels the click.

Social Media Post Structure

• Hook — first line grabs attention (question, bold statement, number)
• Body — 2-4 concise points or a short narrative
• CTA — what should the reader do next (comment, click, share, tag)
• Hashtags — 3-5 relevant hashtags (platform-dependent)

Email Newsletter Structure

• Subject line — under 50 characters, creates curiosity or states clear value
• Preview text — complements the subject line, does not repeat it
• Header/hero — visual anchor and one-line value statement
• Body sections — 2-3 content blocks, each scannable with a bold intro sentence
• Primary CTA — one clear action per email
• Footer — unsubscribe link, company info, social links

Landing Page Structure

• Headline — primary benefit in under 10 words
• Subheadline — elaborates on the headline with supporting context
• Hero section — headline, subheadline, primary CTA, supporting image or video
• Value propositions — 3-4 benefit-driven sections with icons or images
• Social proof — testimonials, logos, stats, case study snippets
• Objection handling — FAQ or trust signals
• Final CTA — repeat the primary call to action

Press Release Structure

• Headline — factual, newsworthy, under 80 characters
• Subheadline — optional, adds context
• Dateline — city, state, date