For founders who don't know where to start with paid ads. Analyzes ICP, competitor ad presence, budget constraints, and product type to recommend which 1-2 paid channels to start with and provides a 90-day ramp plan. Prevents the common mistake of spreading a small budget across too many platforms.
SkillScore64Maintained
Automatic
◆Marketing & Content pack
Last verified 8/16/2026
What it changes
Passed 9 of 14 test cases with the skill, and 8 of 14 without it.
Without skill55%
With skill64%
Checks it passed that the model alone missed
Assigns a 10% weight to creative requirements.
Assigns a 25% weight to buyer intent and a 20% weight to targeting precision.
Advises against YouTube due to its $2,000/month minimum budget threshold and high video creative requirements.
and 2 more in the full report
4 fixed10 passed either way6 still failing2 broke
Pass-rate lift
+9 pp
Tokens
+94%
Agent turns
0%
Response time
+8%
Model gemini-3.6-flashMeasured 8/16/2026v114 of 22 cases passed with skill · 14 comparable
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 4
Prompt
We launched our first Meta ad campaign 4 days ago with $2,000 monthly budget. We have 150 impressions so far and 0 sales. Should we pause the ads and rewrite the copy today?
What was checked, without and with the skill
Checked
Without skill
With skill
Advises waiting until each ad variant reaches at least 500 impressions before making optimization or pausing decisions.
Missed
Passed
case-11 · gemini-3.6-flash · 8/16/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md248 linessingle file
Paid Channel Prioritizer
Answer the question every early-stage founder asks: "Where should I run ads?" This skill analyzes your product, ICP, competitors, and budget to recommend the right 1-2 channels to start with — plus a 90-day plan to get there.
Core principle: A $3K/month ad budget split across Google, Meta, LinkedIn, and TikTok means $750/channel — not enough for any platform to learn and optimize. This skill picks the best 1-2 channels and concentrates budget where it'll compound fastest.
When to Use
"Where should I run ads?"
"Which ad platform is best for us?"
"I have $X/month for ads — where should I spend it?"
"Should I do Google Ads or Facebook Ads?"
"Help me choose a paid channel"
Phase 0: Intake
Product name + URL — What are you selling?
Business model — SaaS / Marketplace / E-commerce / Service / App
B2B or B2C? — Drives channel selection heavily
ICP — Who are you selling to? (Role, company size, industry)
Monthly ad budget — Be honest — how much can you spend?
Average deal size / LTV — What's a customer worth?
Current acquisition channels — How are you getting customers today? (Organic, referral, outbound, etc.)
Competitor names — 3-5 competitors
Landing page ready? — Do you have a dedicated LP or just a homepage?