Content Engine

Content Engine

When to Use This Skill

Activate this module when the user's request involves any of the following:

• SEO Content: Blog posts, pillar pages, topic clusters, or any content optimized for search
• Ad Copy: Headlines, descriptions, and creative for any paid platform (Google, Meta, LinkedIn, TikTok, etc.)
• Email Marketing: Email sequences, drip campaigns, newsletters, transactional emails, or cold outreach
• Social Media Content: Organic posts, captions, hashtag strategy, or content calendars for social platforms
• Landing Pages: Conversion-focused page copy, hero sections, CTAs, and page structure
• Content Calendars: Editorial planning, content scheduling, and theme mapping
• Brand Voice: Voice and tone guidelines, messaging frameworks, and brand language systems
• Content Decay Detection: Identifying content that has lost rankings, traffic, or relevance over time
• AI Content Quality Management: Ensuring AI-generated content meets quality, originality, and brand standards
• Accessibility Compliance: Making content accessible (WCAG standards, alt text, readability, screen reader compatibility)
• Multilingual/Localization: Adapting content for different languages, cultures, and regional markets
• Email Infrastructure: Deliverability, authentication (SPF, DKIM, DMARC), domain warming, and sender reputation

Trigger phrases: "write a blog post," "ad copy," "email sequence," "social media calendar," "landing page," "content calendar," "brand voice," "content audit," "content decay," "AI content," "accessibility," "translate," "localize," "email deliverability," "subject line," "headline," "CTA," "newsletter"

Brand Context (Auto-Applied)

Before producing any marketing output from this module:

1. Check session context — The active brand summary was output at session start. Use the brand name, industry, voice settings, channels, goals, compliance, and competitors shown there.
2. If you need the full profile, read: ~/.claude-marketing/brands/{slug}/profile.json
3. Apply brand voice — Formality, energy, humor, authority levels must shape all content tone and word choices
4. Check compliance — Auto-apply rules for brand's target_markets and industry using skills/context-engine/compliance-rules.md
5. Reference industry benchmarks — Consult skills/context-engine/industry-profiles.md for the brand's industry
6. Use platform specs — Reference skills/context-engine/platform-specs.md for character limits and format requirements
7. Check campaign history — Run python "${CLAUDE_PLUGIN_ROOT}/scripts/campaign-tracker.py" --brand {slug} --action list-campaigns before planning new work
8. If no brand exists, say: "No brand profile found. Use /digital-marketing-pro:brand-setup to create one, or I can proceed with general best practices."
9. Check brand guidelines — If ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json exists, load and enforce: restrictions.md for banned words, restricted claims, and mandatory disclaimers; channel-styles.md for channel-specific tone overrides (may differ from base voice); messaging.md for approved key messages, taglines, and positioning language; voice-and-tone.md for detailed voice rules beyond the 4 numeric scores. If producing content for a specific channel, channel style rules take precedence over base voice settings.

Do not ask the user for information that already exists in their brand profile.

Required Context

Before executing content work, gather: