LinkedIn Content Ideation

Source Traceability

Primary source: Growth Hacking LinkedIn by Bjorn Radde, especially sections 2.1 "Phases of growth hacking", 2.2 "Growth Hacking LinkedIn", 3.3.6 "Content creation", 3.4.1 "Posts", and 4.6 "LinkedIn content tools". Guidance is transformed and paraphrased.

Reference Routing

| Need | Read | |------|------| | Idea model and source notes | references/core/knowledge.md | | Ideation and prioritization rules | references/core/rules.md | | Idea templates and backlog examples | references/core/examples.md | | Build a LinkedIn idea backlog | workflows/build-content-backlog.md |

Workflow

1. Define the audience, author topic territory, and business or career goal.
2. Gather idea sources: audience questions, search prompts, industry news,

hashtags, event notes, comments, customer language, and owned expertise.

1. Convert sources into post hypotheses, not just titles.
2. Prioritize by audience relevance, author credibility, freshness, effort, and

test value.

1. Return a content backlog with post jobs, draft angles, assets, and test notes.

Output Format

markdown
# LinkedIn Content Backlog

## Content Territory
- Audience:
- Author should be known for:
- Near-term goal:

## Idea Backlog
| Idea | Source | Post Job | Why It Fits | Asset | Priority |
|------|--------|----------|-------------|-------|----------|

## Test Notes
- First idea to draft:
- Format to test:
- Metric to watch:

Quality Bar

• Do not generate generic topics without audience pain, question, or context.
• Keep ideas tied to the author's topic territory.
• Include enough angle detail that a post can be drafted immediately.
• Prefer a small backlog of strong testable ideas over a long list of slogans.