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Make a product, landing page, pricing page, launch page, free tool, or social preview easier to understand, buy, remember, and share using Marc Lou-inspired viral product patterns.
Passed 20 of 22 test cases with the skill, and 16 of 22 without it.
and 3 more in the full report
4 fixed16 passed either way2 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.
I am launching a web app called ClipQuick that turns podcasts into short video clips for social media. Here is my current landing page copy: [Hero: Create videos fast. Subhead: Use AI to clip audio. CTA: Get Started. Body: Long explanation of our background and features...]. Can you review this page surface to make it spread organically? Please give me a diagnosis of why it will or won't go viral, a list of 3 to 7 high-impact fixes ordered by priority, a rewritten hero section (headline, subhead, action button, and proof idea), a shareability review covering the OG preview image and one-liner, any relevant paywall notes, and a pre-launch validation checklist.
| Checked | Without skill | With skill |
|---|---|---|
| Output explicitly includes a footer or final impression recommendation in the shareability section. | Missed | Passed |
| Output includes a specific product proof or visual demo placement recommendation before explanatory copy. | Missed | Passed |
| Output lists 3 to 7 high-impact fixes ordered by priority. | Passed | Passed |
The instructions your model reads when the skill loads.
Use this skill to improve a product surface so people can understand it quickly, trust it before paying, remember it after leaving, and share it without needing to decode the whole page first.
This skill is inspired by Marc Lou's "32 Principles of a Viral Product" post on X: https://x.com/marclou/status/2065385672991752210
Use the source as a set of strong defaults from startup building experience, not
as universal rules. See references/source-and-caveats.md for attribution,
ethical guardrails, and adaptation notes.
A viral product is not just a product with social sharing. It has a simple promise, visible product proof, low cognitive load, a clear buying path, and a memorable reason to talk about it.
Optimize in this order:
Load only the files needed for the task:
| Need | Read |
|---|---|
| Full audit sequence for a product, landing page, pricing page, launch page, free tool, app-store surface, or OG image | workflows/audit-product-surface.md |
| Attribution, caveats, and ethical guardrails | references/source-and-caveats.md |
test cases passed, vs 16 / 22 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.