Map SEO personas, search intent, funnel stage, expected content format, CTA, device context, and localization needs into actionable organic search plans.
SkillScore100Maintained
Automatic
◆Marketing & Content pack
Last verified 8/16/2026
What it changes
Passed 22 of 22 test cases with the skill, and 14 of 22 without it.
Without skill64%
With skill100%
Checks it passed that the model alone missed
Identifies the funnel stage as support or retention.
Classifies the funnel stage as support or retention.
Includes explicit funnel stage classification for the query.
and 5 more in the full report
8 fixed14 passed either way0 still failing0 broke
Pass-rate lift
+36 pp
Tokens
+9%
Agent turns
0%
Response time
-5%
Model gemini-3.6-flashMeasured 8/16/2026v122 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 8
Prompt
Create a search persona breakdown for an enterprise project management platform like Asana. We have consumer demographic survey data showing our users are primarily females aged 25-34 working in HR. Structure the persona map around these demographic profiles.
What was checked, without and with the skill
Checked
Without skill
With skill
Categorizes persona segments based on search queries and workflow intent rather than demographic attributes like age or gender.
Missed
Passed
case-01 · gemini-3.6-flash · 8/16/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md35 linessingle file
SEO Persona Intent Mapping
Use this skill to turn vague keyword or audience ideas into a search-user map: who is searching, where they are in the buying journey, what content they expect, and what action should follow.
This skill is derived from Eli Schwartz's Product-Led SEO and uses transformed guidance with durable book-topic references. Do not copy book prose into user outputs.
Quick Start
Load guidelines.md to choose the smallest reference set.
Use workflows/map-persona-intent.md for a full mapping pass.
Build persona rows around search behavior, not demographics.
Match each intent to content format, depth, CTA, device, and localization needs.
Prioritize the work by customer value and business outcome.
Default Output
When asked to map personas or intent, return:
Persona segments - search-behavior-based groups.
Intent and funnel stage - problem, research, comparison, purchase, support, or retention.
Expected content/product experience - format and depth.
CTA - next action appropriate to stage.
Device/localization considerations - screen, language, country, and cultural cues.
Priority - business value and evidence.
Open research questions - what must be validated with users or data.