AEO/GEO Intelligence

AEO/GEO Intelligence

Script location. If your host does not set ${CLAUDE_PLUGIN_ROOT}, the scripts are in this plugin's scripts/ folder, next to skills/. Run them with Python 3.10 or newer: python, or python3 where python is not found (macOS, many Linux systems).

When to Use This Skill

Activate this module when the user's request involves any of the following:

• AI Visibility: Questions about how a brand, product, or person appears in AI-generated answers (ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Copilot, Gemini, Claude)
• Answer Engine Optimization (AEO): Optimizing content so it gets selected as a source for AI-generated answers
• Generative Engine Optimization (GEO): Structuring content and entities so generative AI platforms accurately represent a brand
• Citation Tracking: Monitoring which sources AI models cite when answering queries related to a brand or industry
• Entity Consistency: Ensuring brand information is uniform across all knowledge sources that AI models train on or retrieve from
• Knowledge Graph Optimization: Improving how a brand is represented in Google Knowledge Graph, Wikidata, and other structured knowledge bases
• Structured Data for AI: Implementing schema markup and structured data specifically to improve AI comprehension and citation likelihood

Trigger phrases: "AI visibility," "how does ChatGPT describe my brand," "Perplexity results," "AI Mode optimization," "AI Overview optimization," "answer engine," "generative engine," "LLM optimization," "AI citations," "entity consistency," "Knowledge Graph"

Google AI Mode (May 2026 — treat as a distinct surface): At Google I/O on 19 May 2026 AI Mode became the default search experience for opted-in users, crossed ~1B MAUs, and switched to Gemini 3.5 Flash as the base model. AI Mode is not the same as AI Overviews — it is a separate conversational tab with deeper reasoning, multi-turn follow-ups, and a citation pattern that frequently diverges from AI Overviews for the same query. Brands must audit AI Mode independently. Practical implication: an AEO program that only tests AI Overviews + ChatGPT + Perplexity now has a measurable blind spot.

Additional I/O 2026 announcements that change AEO scope (source: blog.google/products-and-platforms/products/search/search-io-2026):

• AI Overview → AI Mode follow-up flow is live worldwide (desktop + mobile) — users can ask a follow-up directly from an AI Overview and flow into a conversational AI Mode session. AEO implication: the first impression in an AI Overview is now also a gateway to multi-turn citation. Optimize for being the foundational citation, not just the brief snippet.
• Personal Intelligence in AI Mode is expanding to ~200 countries and 98 languages, no subscription required, with Gmail / Photos / Calendar connections. AEO implication: AI answers are increasingly personalized — generic brand-search results will be reweighted against the user's own context. Brand schema completeness and entity consistency (NAP, services, hours) matter even more.
• AI Information Agents (user-created, monitoring blogs/news/social 24/7) launch for AI Pro & Ultra subscribers in summer 2026. AEO implication: brands that publish structured, dated updates on owned channels will be more legible to user-configured agents than those relying on third-party PR pickup.

Official Google guidance on AI search optimization (updated 15 May 2026 — Google AI Optimization Guide):

• No llms.txt file is needed. Google's official position: "You don't need to create new machine readable files, AI text files, markup, or Markdown to appear in generative AI search." Do not waste time generating llms.txt for Google AI Features. (Other AI search engines may or may not consume it; current Anthropic / OpenAI / Perplexity public positions are also that they do not require it. Document any client pressure to ship llms.txt as a low-priority deliverable with no measurable upside.)
• No special AI-specific schema is needed. "Structured data isn't required for generative AI search, and there's no special schema.org markup you need to add." Schema continues to matter for classic SEO and rich results.
• Eligibility is standard Search. "To be eligible to be shown in generative AI features on Google Search, a page must be indexed and eligible to be shown in Google Search with a snippet, fulfilling the Search technical requirements."

Opt-out and AI training controls (Google AI Features doc):

• For AI Overviews and AI Mode (inside Google Search): use existing snippet directives — nosnippet, data-nosnippet, max-snippet, noindex. Robots.txt for Googlebot is the canonical control. There is no AI-specific robots/meta directive.
• For Google's other AI systems (Gemini app training, Vertex AI grounding outside Search): use the Google-Extended user agent in robots.txt. This is a distinct control from Googlebot.
• NEW (3 June 2026): Search Console now ships an opt-out toggle at the property level — flip it to exclude the site from grounding AI Overviews / AI Mode responses without editing robots.txt. See /digital-marketing-pro:gsc-ai-performance for the decision framework on when to use it.

EU AI Act Article 50 (applicable 2 August 2026) — for AI-generated marketing content surfaced in EU markets, see skills/context-engine/eu-code-of-practice.md for the voluntary Code of Practice (WG1 providers / WG2 deployers) and the C2PA c2pa.ai-disclosure assertion path. Compliance is plugin-level and applies to c2pa-metadata outputs.