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Produce the Four Core Documents at strategic depth (61 total steps): Business & SBU Analysis, Segmentation Framework, Brand Positioning, DMFlow.
Passed 9 of 15 test cases with the skill, and 3 of 15 without it.
and 8 more in the full report
9 fixed4 passed either way8 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 9 test cases the skill fixed. Same model, same prompt, with and without the skill.
What project management file must be updated with extracted positioning statements, primary personas, and channel selections immediately after producing the core documents?
| Checked | Without skill | With skill |
|---|---|---|
| Updates the Strategic Facts section of the Living Project Instruction File. | Missed | Passed |
The instructions your model reads when the skill loads.
This skill produces Part 3 of the engagement methodology: the four documents that together define the brand at strategic depth. Every channel strategy, every creative brief, every piece of copy reads back to these.
Heavy skill. Grep before Read any referenced file, then Read only matched ranges with offset + limit. List the brand's workspace at ~/.claude-marketing/brands/{slug}/ (or $CLAUDE_PLUGIN_DATA/digital-marketing-pro/brands/{slug}/ when that env var is set) before opening files. On re-invocation mid-session, skip files already in context.
Specification: four-core-documents-spec.md — the exact 61 steps across the four documents.
Engagement context: engagement-flow-methodology.md — where Part 3 fits in the 12-Part flow.
Before running this skill, verify:
~/.claude-marketing/brands/{brand-slug}/profile.json. If not, run /digital-marketing-pro:brand-setup first._engagement.json present. If not, run /digital-marketing-pro:engagement start first.If any pre-condition fails, do NOT produce output. Instead, instruct the user on what to run first.
/digital-marketing-pro:four-core-documents <brand-slug> <engagement-id>
Produces 3.1, 3.2, 3.3, 3.4 in sequence. Actual time varies with engagement complexity.
/digital-marketing-pro:four-core-documents <brand-slug> <engagement-id> --doc 3.1
Produces just the specified document. Useful for re-runs (Part 6) or when one doc needs to be redone independently.
test cases passed, vs 3 / 15 without
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