Passed 18 of 22 test cases with the skill, and 13 of 22 without it.
Without skill59%
With skill82%
Checks it passed that the model alone missed
Details rollback procedures for the CRM migration.
Benchmarks spend-per-employee against industry norms.
Categorizes tools across 11 core marketing functions.
and 7 more in the full report
5 fixed13 passed either way4 still failing0 broke
Pass-rate lift
+23 pp
Tokens
+54%
Agent turns
0%
Response time
+16%
Model gemini-3.6-flashMeasured 8/17/2026v118 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 5 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 5
Prompt
We need a martech stack assessment for our e-commerce brand with the following context:
- Current software: Shopify Plus, Klaviyo, ActiveCampaign, Triple Whale, GA4, Meta Ads Manager, Gorgias
- Software budget: $80,000 annually
- Team size & skills: 4 team members with beginner to intermediate proficiency
- Primary objectives: E-commerce sales growth, customer retention, accurate attribution
- Pain points: Unsure why we pay for two automation platforms, customer support data isolated from CRM
- 18-month expansion plans: Launching international storefronts
- Regulatory rules: GDPR and CCPA compliance
- Priority links: E-commerce platform to email marketing and customer support
Please evaluate our tech stack and generate a structured report detailing cost efficiency per function, tool redundancy savings, integration bottlenecks, vendor comparison notes for upgrades, future-readiness assessment, and a clear action plan.
What was checked, without and with the skill
Checked
Without skill
With skill
Rates stack maturity using a 5-level scale from manual to intelligent.
Missed
Passed
Formats financial analysis as a per-function cost breakdown.
Missed
Passed
Includes a quick wins summary highlighting top 3 high-impact changes.
Missed
Passed
case-02 · gemini-3.6-flash · 8/17/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md54 linessingle file
/digital-marketing-pro:martech-audit
Purpose
Evaluate the current marketing technology stack for gaps, overlaps, integration issues, and optimization opportunities. Produces a comprehensive stack assessment with actionable consolidation and upgrade recommendations tied to ROI projections and implementation feasibility.
Input Required
The user must provide (or will be prompted for):
Current tools/platforms: List of marketing tools in use, organized by category if possible (e.g., CRM: Salesforce, Email: Mailchimp)
Budget for martech: Current annual martech spend and available budget for changes or additions
Team size and technical skill level: How many people use the stack, their roles, and technical proficiency (beginner, intermediate, advanced)
Primary marketing goals: What the stack needs to support (lead gen, e-commerce, content marketing, ABM, retention, etc.)
Pain points with current stack: Known issues, bottlenecks, manual workarounds, data silos, or team frustrations
Growth plans: Expected team or business growth that may affect stack requirements in the next 12-18 months
Compliance requirements: Any data privacy, security, or regulatory constraints (GDPR, HIPAA, SOC 2, etc.)
Integration priorities: Which tools absolutely must talk to each other (e.g., CRM-to-email, ads-to-analytics)
Evaluation scope: Full stack audit or focused assessment of specific categories (e.g., just analytics, just automation)
Process
Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
Map current stack to marketing functions: Categorize every tool across 11 core functions — CRM, email/marketing automation, analytics/BI, paid advertising, social media management, CMS, attribution/tracking, data/CDP, content creation, SEO, and customer support
Identify gaps: Flag marketing functions with no tool coverage, assess the business impact of each gap, and recommend solutions at multiple price points
Identify overlaps: Detect multiple tools serving the same function, quantify redundant license costs, and estimate wasted spend from feature duplication
Assess integration quality: Evaluate data flow between tools — native integrations, API connections, middleware (Zapier, Make), manual CSV transfers, and isolated data silos that break reporting
Benchmark against industry stack patterns: Compare the stack composition, tool count, and spend-per-employee against industry norms for the brand's size, vertical, and growth stage
Evaluate cost-per-function efficiency: Calculate what each marketing function costs to operate factoring tool fees, team time overhead, integration maintenance, and training costs
Score stack maturity: Rate overall stack maturity on a 5-level scale (manual, basic, integrated, optimized, intelligent) with specific criteria for advancement
Recommend consolidation or additions: Propose specific tool swaps, upgrades, or additions with rationale — prioritized by impact, implementation effort, and team readiness
Assess future-readiness: Evaluate whether the current or proposed stack can support the brand's growth plans, emerging channels (AI, conversational, video), and evolving privacy requirements
Create migration/implementation roadmap: Phase recommendations into immediate wins (0-30 days), short-term changes (1-3 months), and strategic shifts (3-12 months) with risk mitigation and rollback plans for each transition
Output
A structured martech audit report containing:
Stack map: Visual matrix of current tools mapped to marketing functions showing coverage, gaps, and overlaps
Gap analysis: Uncovered functions with recommended solutions at multiple price points and priority ranking