Passed 14 of 22 test cases with the skill, and 7 of 22 without it.
Without skill32%
With skill64%
Checks it passed that the model alone missed
Checks manifest guidelines, custom templates, and agency SOP directories
Includes a composite account health score on a 1 to 10 scale with rationale
Provides a composite account health rating on a numerical scale from 1 to 10
and 10 more in the full report
7 fixed7 passed either way8 still failing0 broke
Pass-rate lift
+32 pp
Tokens
+42%
Agent turns
0%
Response time
-11%
Model gemini-3.6-flashMeasured 8/17/2026v114 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 7 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 7
Prompt
Which specialized sub-agents handle data aggregation and ROI calculations versus executive narrative and forward roadmap development when preparing a QBR package?
What was checked, without and with the skill
Checked
Without skill
With skill
Assigns analytics-analyst to metrics aggregation, ROI calculations, goal variance analysis, and scorecard tables
Missed
Passed
Assigns marketing-strategist to recommendations, competitive analysis, executive narrative, roadmap, and account health scoring
Missed
Passed
case-21 · gemini-3.6-flash · 8/17/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md58 linessingle file
/digital-marketing-pro:qbr-plan
Purpose
Prepare a comprehensive Quarterly Business Review presentation with performance retrospective, strategic insights, and forward-looking roadmap. Translates raw campaign data into a compelling narrative that demonstrates value, addresses challenges transparently, and builds confidence in the next quarter's strategy.
Input Required
The user must provide (or will be prompted for):
Quarter being reviewed: Specific quarter and year (e.g., Q4 2025) and the exact date range covered
Active campaigns and channels: All campaigns that ran during the quarter with channels, objectives, and status (active, paused, completed)
Goals vs actual results: Original quarterly targets and actual performance for each KPI — traffic, leads, conversions, revenue, ROAS, etc.
Budget vs actual spend: Planned budget allocation by channel and actual spend with variance explanations
Key wins and challenges: Notable successes worth highlighting and obstacles encountered with impact assessment
Next quarter objectives: Business goals and marketing priorities already identified for the upcoming quarter
Client satisfaction signals: NPS scores, feedback received, support tickets, or qualitative sentiment from the client team
Upsell/cross-sell opportunities: Additional services, expanded scope, or new channels the client could benefit from
Competitive shifts: Notable competitor moves, market changes, or industry trends observed during the quarter
Team changes: Any staffing changes on agency or client side that affected the engagement
Process
Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
Aggregate campaign performance data: Organize all campaign metrics by channel and objective — impressions, clicks, conversions, spend, revenue, and derived metrics (CTR, CPC, CPA, ROAS, conversion rate)
Compare results against goals and benchmarks: Map actual performance to quarterly targets, prior quarter results, and industry benchmarks to show progress, regression, or breakthrough performance
Identify top wins with attribution: Select the 3 most impactful wins from the quarter and build attribution stories — what was done, why it worked, and how it connects to business outcomes
Analyze underperformance with root causes: For any KPI that missed target, conduct root cause analysis — external factors (market, seasonality, competition), internal factors (budget, creative, timing), and corrective actions taken or recommended
Calculate ROI and budget efficiency: Compute overall and per-channel ROI, cost-per-acquisition trends, budget utilization rate, and efficiency gains or losses compared to prior quarters
Assess competitive landscape changes: Summarize notable competitor activity — new campaigns, market entries, pricing changes, or positioning shifts that affected or could affect performance
Develop strategic recommendations for next quarter: Formulate 3-5 specific, actionable recommendations tied to data insights — what to scale, what to cut, what to test, and what to monitor
Identify upsell opportunities: Map gaps in current coverage or emerging opportunities to additional services with business case justification (projected impact and investment required)
Build executive slide structure: Design the presentation flow — executive summary first, then performance deep-dive, strategic insights, and forward plan — optimized for a 45-60 minute meeting
Create appendix with detailed data: Compile granular data tables, campaign-level breakdowns, and supporting metrics that back up the main narrative without cluttering the core slides
Add next-steps action items with owners: Define specific action items emerging from the QBR with responsible party (agency or client), deadline, and success criteria for each