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Build SEO strategy and roadmap.
Passed 16 of 22 test cases with the skill, and 4 of 22 without it.
and 15 more in the full report
12 fixed4 passed either way6 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 12 test cases the skill fixed. Same model, same prompt, with and without the skill.
When evaluating the PLAN.md output quality gates for BioHealth, we need to confirm whether the strategy document properly schedules re-measurement. What specific recurring tool check and default cadence must be embedded in 08-kpi-dashboard.md?
| Checked | Without skill | With skill |
|---|---|---|
| Includes a recurring seo-drift re-measurement requirement in 08-kpi-dashboard.md. | Missed | Passed |
| Sets the default recurring drift re-measurement interval to quarterly. | Missed | Passed |
The instructions your model reads when the skill loads.
Generate a comprehensive SEO strategy with industry-specific templates, competitive analysis, content roadmap, and phased implementation plan. Covers both traditional SEO and AI search readiness.
When invoked on a brand that already has recent specialist outputs in ${CLAUDE_PLUGIN_DATA}/{brand}/seo/, this skill operates as an orchestrator — it reads those outputs as inputs, scores the brand across four pillars, and uses the weakest pillar to drive the lead theme of the plan.
Look under ${CLAUDE_PLUGIN_DATA}/{brand}/seo/ for the latest dated subfolder of each:
| Specialist skill | Output folder |
|---|---|
/digital-marketing-pro:tech-seo-audit | seo/tech-seo-audit/{YYYY-MM-DD}/PLAN.md |
/digital-marketing-pro:content-decay-scan | seo/content-decay-scan/{YYYY-MM-DD}/PLAN.md |
/digital-marketing-pro:aeo-audit | seo/aeo-audit/{YYYY-MM-DD}/PLAN.md |
/digital-marketing-pro:backlink-gap | seo/backlink-gap/{YYYY-MM-DD}/PLAN.md |
/digital-marketing-pro:gsc-ai-performance | seo/gsc-ai-performance/{YYYY-MM-DD}/PLAN.md |
/digital-marketing-pro:keyword-cluster | seo/keyword-cluster/{YYYY-MM-DD}/PLAN.md |
/digital-marketing-pro:seo-drift | seo/seo-drift/{YYYY-MM-DD}/PLAN.md |
Any folder dated within the last 30 days counts as fresh — its PLAN.md becomes a primary input.
If some specialists have no fresh output, do not silently re-run them. Print exactly:
The following specialist outputs are missing or stale (>30 days old):
- tech-seo-audit (last: 2026-05-12 — 23 days old)
- backlink-gap (no run found)
- gsc-ai-performance (no run found)
Running these now will use approximately N MCP credits / API calls.
Run them now in this session? (y / N — default N)
test cases passed, vs 4 / 22 without
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