<!-- source: seo-content-writer — https://raw.githubusercontent.com/aaron-he-zhu/seo-geo-claude-skills/main/build/seo-content-writer/SKILL.md -->

SEO Content Writer

Creates SEO content that aligns with search intent, integrates keywords naturally, and stays usable for readers.

Quick Start

Write an SEO-optimized article about [topic] targeting the keyword [keyword]

Here's my content brief: [brief]. Write SEO-optimized content following this outline.

Skill Contract

Expected output: a ready-to-use draft plus the standard handoff summary for memory/content/.

• Reads: the brief, target keywords, entity inputs, and quality constraints.
• Writes: a user-facing content deliverable and reusable summary.
• Promotes: approved angles, messaging choices, missing evidence, and publish blockers to memory/hot-cache.md and memory/open-loops.md; propose durable decisions as pending-decision items.
• Done when: the draft satisfies the target intent with the primary keyword placed naturally; H1/H2 structure, meta description, and at least one snippet-targetable block are present; and every claim needing a source is either cited or flagged.
• Primary next skill: content-quality-auditor when the draft is ready for gating.

Handoff Summary

> Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

Use ~~SEO tool and ~~search console when connected; otherwise ask for keywords, intent, and competitors. See CONNECTORS.md.

Instructions

When a user requests SEO content, run these nine steps:

1. Gather Requirements — confirm primary and secondary keywords, word count, content type, audience, intent, tone, CTA, and competitors.
2. Load CORE-EEAT Constraints — apply the 16 high-weight items listed in the companion reference.
3. Research and Plan — analyze the SERP, map keywords, and choose the content angle.
4. Create Optimized Title — keep it concise, keyword-led, and aligned with intent.
5. Write Meta Description — include the keyword, value proposition, and CTA.
6. Structure Content and Write — use a clean H1 > intro > H2/H3 > FAQ > conclusion flow.
7. Apply On-Page Best Practices — manage keyword placement, readability, snippets, and supporting visuals.
8. Add Internal / External Links — include relevant internal and authoritative external links.
9. Run Final SEO + CORE-EEAT Review — score the draft, auto-fix small issues, and surface any decisions that still need the user.

Any factual claim, statistic, or quote that requires a source must be cited or explicitly flagged [needs source]; never invent figures, studies, dates, or attributions to fill a gap.

Quality bar: before handing off, confirm the draft passes — (1) intent match: a reader with the target query gets their answer above the fold; (2) keyword placement reads naturally (no stuffing) in title, H1, first 100 words, and one H2; (3) structure is scannable (H2/H3, lists, one snippet-ready block); (4) zero fabricated facts — every source-needing claim is cited or [needs source]. If any item fails, fix it or report it in the handoff, do not ship silently.

> Reference: See Instructions Detail for the compact workflow, pre-write checklist, issue-classification rules, and self-check format.

Example

Sample outcome: a keyword-led H1, optimized meta description, clear H2 structure, FAQ section, and a brief Changes Made block after the self-check. See references/seo-writing-checklist.md for the copy-start checklist and article template.

Content Type Templates

Quick-start patterns for how-to guides, comparisons, listicles, pillar pages, reviews, and FAQ pages live in references/content-structure-templates.md.

Tips for Success

Match intent, front-load value, support claims with evidence, and write for humans before optimizing for the SERP.

Save Results

On user confirmation, save to memory/content/YYYY-MM-DD-<topic>.md — see Skill Contract §Save Results Template.

Reference Materials

• Instructions Detail — Workflow, CORE-EEAT constraints, issue handling, self-check
• SEO Writing Checklist — On-page checklist, snippet patterns, and copy-start template
• Title Formulas — Headline formulas and CTR patterns
• Content Structure Templates — Compact content blueprints

Next Best Skill

• Primary: content-quality-auditor — gate the draft before publishing.