Linktree — Analytics & Reporting

Overview

Pull click tracking data, measure conversion rates, and extract audience insights from your Linktree profile. Use this workflow when you need to understand which links drive traffic, where your audience comes from, and how engagement trends over time. This is the secondary workflow — for link creation and profile management, see linktree-core-workflow-a.

Instructions

Step 1: Fetch Overall Profile Analytics

typescript
const analytics = await client.analytics.get({
  profile_id: profile.id,
  period: 'last_30_days',
  granularity: 'daily',
});
console.log(`Total views: ${analytics.views}`);
console.log(`Total clicks: ${analytics.clicks}`);
console.log(`CTR: ${(analytics.clicks / analytics.views * 100).toFixed(1)}%`);
analytics.daily.forEach(d =>
  console.log(`  ${d.date}: ${d.views} views, ${d.clicks} clicks`)
);

Step 2: Rank Per-Link Performance

typescript
const linkStats = await client.analytics.byLink({
  profile_id: profile.id,
  period: 'last_7_days',
  sort: 'clicks_desc',
});
linkStats.forEach((s, i) =>
  console.log(`#${i + 1} ${s.title}: ${s.clicks} clicks (${s.unique_visitors} unique, CTR ${s.ctr}%)`)
);

Step 3: Pull Audience Demographics

typescript
const audience = await client.analytics.audience({
  profile_id: profile.id,
  period: 'last_30_days',
});
console.log('Top locations:', audience.locations.slice(0, 5).map(l => `${l.country}: ${l.pct}%`));
console.log('Top referrers:', audience.referrers.slice(0, 5).map(r => `${r.source}: ${r.visits}`));
console.log('Devices:', `Mobile ${audience.devices.mobile}% / Desktop ${audience.devices.desktop}%`);

Step 4: Generate a Conversion Report

typescript
const report = await client.analytics.report({
  profile_id: profile.id,
  period: 'last_30_days',
  metrics: ['views', 'clicks', 'ctr', 'unique_visitors', 'top_referrers'],
  format: 'json',
});
console.log(`Report period: ${report.start_date} to ${report.end_date}`);
console.log(`Highest CTR link: ${report.top_link.title} (${report.top_link.ctr}%)`);
console.log(`Total unique visitors: ${report.unique_visitors}`);

Error Handling

| Issue | Cause | Fix | |-------|-------|-----| | 401 Unauthorized | Expired or invalid bearer token | Re-authenticate via OAuth flow | | 403 Analytics unavailable | Free-tier profile without analytics | Upgrade to Pro plan for analytics access | | 404 Profile not found | Wrong profile_id | Verify with client.profiles.list() | | 422 Invalid period | Unsupported date range format | Use last_7_days, last_30_days, or ISO dates | | Empty daily array | Profile has zero traffic in range | Widen the date range or verify profile is published |

Output

A successful workflow produces daily view/click time series, a ranked list of link performance with CTR, audience demographics broken down by location, referrer, and device type, and a summary conversion report identifying top-performing links.

Resources

• Linktree Developer Docs

Next Steps

See linktree-sdk-patterns for OAuth setup and rate-limit handling.