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Get Started Free →When the user wants to plan or implement localization strategy for multilingual and global growth. Also use when the user mentions "localization," "multilingual," "i18n," "global expansion," "market entry," "localization strategy," "hreflang," "multi-language SEO," or "international SEO." For translation workflow, glossary, and style guide, use translation.
| Test case | Without → With | Effect | Δ tokens | Δ turns |
|---|---|---|---|---|
| case-04 | ✗→✓ | ▲ Improved | 79% | 0% |
| case-03 | ✓→✓ | ＝ Same ✓ | 48% | 0% |
| case-05 | ✓→✓ | ＝ Same ✓ | 81% | 0% |
| case-06 | ✓→✓ | ＝ Same ✓ | 17% | 0% |
| case-07 | ✓→✓ | ＝ Same ✓ | 37% | 0% |
Guides localization strategy for AI/SaaS products expanding into global markets. Covers i18n implementation, translation, pricing, and marketing adaptation--not just text translation.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, target markets, and brand.
Identify:
Localization includes:
Choose one; be consistent:
| Option | Example | Pros / Cons | |--------|---------|-------------| | Subdirectories | /en/, /de/, /zh/ | Recommended; maintains domain authority | | Subdomains | de.example.com | Separate hosting; less authority transfer | | ccTLD | example.de | Strongest geo signal; costly |
/ for English); prefix for others (/zh/, /de/).en, en-US, zh-CN, pt-BR). Same language, different country (e.g. de-DE vs de-AT) needs ≥20% content difference for Google to differentiate.inLanguage), and sitemap all locale-aware.| Issue | Solution | |-------|----------| | Route conflict | generateStaticParams(); validate locale | | Auto redirect | localeDetection: false | | Middleware | Apply only to prefixed paths (e.g. /zh) | | URL duplication | Manual switcher; getLocalizedHref() |
<a> not <button>; links in initial HTML.| Market | Tool | |--------|------| | Russia | Yandex Wordstat | | Korea | Naver DataLab | | Global | Google Keyword Planner, SEO tools |
Consider: Cultural expressions, search habits, competition, long-tail in small markets.
| Strategy | Use | |----------|-----| | True localization | Adjust price by purchasing power | | Cosmetic | Display currency only; same price | | Tools | Parity Deals, Chargebee |
generateMetadata() with alternates (hreflang) per page.inLanguage and translated fields.lang attribute on <html>; UTF-8 encoding.{code}.json dictionary.locale and alternateLocale.Other measured skills in the registry, with their headline benchmark lift.