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Get Started Free →When the user wants to set up, optimize, or manage Reddit Ads. Also use when the user mentions "Reddit Ads," "Promoted Posts," "subreddit targeting," "Reddit advertising," or "Reddit communities." For organic Reddit, use reddit-posts.
.claude/skills/kostja94-reddit-ads/SKILL.md| Test case | Without → With | Effect | Δ tokens | Δ turns |
|---|---|---|---|---|
| case-08 | ✗→✓ | ▲ Improved | 14% | 0% |
| case-10 | ✗→✓ | ▲ Improved | -15% | 0% |
| case-22 | ✗→✓ | ▲ Improved | -20% | 0% |
| case-03 | ✓→✓ | = Same ✓ | 93% | 0% |
| case-04 | ✓→✓ | = Same ✓ | 46% | 0% |
Guides Reddit Ads setup, subreddit targeting, and creative best practices. Reddit excels at niche communities and discussion-driven audiences; use when your audience is active in specific subreddits and values authentic, value-first messaging.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Format | Use | |--------|-----| | Promoted Posts | Image, video, carousel, text; native to feed | | Conversation Ads | Inbox messages; lead gen; direct response | | Video Ads | Autoplay; captions supported | | Takeover Ads | Homepage; premium; major campaigns |
| Type | Use | |------|-----| | Subreddit | Primary; 5–10 relevant subreddits to start; expand by performance | | Interests | Broader; interest-based | | Lookalike | Based on converters or engagers | | Retargeting | Website visitors |
Principle: Subreddit targeting is Reddit's strength; choose communities where your audience already discusses relevant topics.
| Phase | Budget | |-------|--------| | Testing | $150–300 over 30 days for statistical significance | | Scaling | $500–2,000+/month by category |
| Case | Status | Duration (ms) | Turns | Tokens | Tool calls | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Without | With | Δ | Without | With | Δ | Without | With | Δ | Without | With | Δ | ||
case-01 | fail→fail | 22,201 | 17,579 | -21% | 1 | 1 | 0% | 3,563 | 3,507 | -2% | 0 | 0 | — |
case-02 | fail→fail | 17,968 | 14,234 | -21% | 1 | 1 | 0% | 2,647 | 3,099 | +17% | 0 | 0 | — |
case-03 | pass→pass | 3,817 | 4,188 | +10% | 1 | 1 | 0% | 650 | 1,253 | +93% | 0 | 0 | — |
case-04 | pass→pass | 7,744 | 8,098 | +5% | 1 | 1 | 0% | 1,334 | 1,950 | +46% | 0 | 0 | — |
case-05 | pass→pass | 4,844 | 5,178 | +7% | 1 | 1 | 0% | 863 | 1,576 | +83% | 0 | 0 | — |
case-06 | fail→fail | 16,687 | 12,407 | -26% | 1 | 1 | 0% | 3,037 | 2,936 | -3% | 0 | 0 | — |
case-07 | pass→pass | 13,275 | 7,849 | -41% | 1 | 1 | 0% | 2,189 | 1,892 | -14% | 0 | 0 | — |
case-08 | fail→pass | 9,297 | 6,521 | -30% | 1 | 1 | 0% | 1,491 | 1,698 | +14% | 0 | 0 | — |
case-09 | pass→pass | 12,202 | 10,625 | -13% | 1 | 1 | 0% | 1,883 | 2,286 | +21% | 0 | 0 | — |
case-10 | fail→pass | 13,454 | 7,372 | -45% | 1 | 1 | 0% | 2,265 | 1,921 | -15% | 0 | 0 | — |
case-11 | fail→fail | 12,890 | 9,755 | -24% | 1 | 1 | 0% | 2,459 | 2,587 | +5% | 0 | 0 | — |
case-12 | pass→pass | 13,737 | 10,199 | -26% | 1 | 1 | 0% | 2,545 | 2,524 | -1% | 0 | 0 | — |
case-13 | pass→pass | 4,812 | 4,790 | -0% | 1 | 1 | 0% | 909 | 1,460 | +61% | 0 | 0 | — |
case-14 | pass→pass | 13,323 | 9,343 | -30% | 1 | 1 | 0% | 2,221 | 2,212 | -0% | 0 | 0 | — |
case-15 | pass→pass | 7,814 | 6,371 | -18% | 1 | 1 | 0% | 1,331 | 1,621 | +22% | 0 | 0 | — |
case-16 | pass→pass | 11,567 | 6,181 | -47% | 1 | 1 | 0% | 1,897 | 1,656 | -13% | 0 | 0 | — |
case-17 | pass→pass | 10,545 | 3,125 | -70% | 1 | 1 | 0% | 1,927 | 1,140 | -41% | 0 | 0 | — |
case-18 | pass→pass | 9,391 | 6,812 | -27% | 1 | 1 | 0% | 1,466 | 1,743 | +19% | 0 | 0 | — |
case-19 | pass→pass | 7,829 | 5,643 | -28% | 1 | 1 | 0% | 1,428 | 1,676 | +17% | 0 | 0 | — |
case-20 | pass→pass | 12,081 | 7,715 | -36% | 1 | 1 | 0% | 2,267 | 2,035 | -10% | 0 | 0 | — |
case-21 | pass→pass | 7,091 | 6,607 | -7% | 1 | 1 | 0% | 1,586 | 1,776 | +12% | 0 | 0 | — |
case-22 | fail→pass | 10,650 | 4,933 | -54% | 1 | 1 | 0% | 1,854 | 1,483 | -20% | 0 | 0 | — |
DecimalAI ran this skill against gemini-3.6-flash twice over the same eval suite — once with the skill loaded and once without — and compared the two runs case by case. 22 cases were attempted. The headline lift of +14 percentage points is the difference between those two pass rates over the 22 comparable cases. 1 case got worse with the skill loaded, and it is included in that figure.
Without the skill loaded, the model failed this case. With it loaded, the same prompt on the same model passed. This is one improved case from the latest verified run; every case, including any that regressed, is in the table above.
Other measured skills in the registry, with their headline benchmark lift.